In 2006, he moved to EA's studio Criterion Games working on a number of unpublished titles as well as contributing to their website and video podcast. In early 2009 he left EA and joined Eurocom.
Simon has been a regular guest of the Nottingham Video Games Expo (NottsVGE) which was established in 2022 and has so far been held across two different venues across Nottingham.
In 2024, Simon was part of the Nottingham Video Games Expo on the 20th and 21st of July, which was held at The Belgrave Rooms. Simon exhibited unique game design art, plus delivered a talk across the weekend of the expo about his work in the gaming industry. Over previous years, Simon has been part of the Nottingham Video Game Expo delivering talks and Q&A.