The film begins at a terrain Sitanagaram ruled by Zamindar Raghupati Naidu. He has two progeny, Jagapati Naidu & Parvati. Chakradhar is his son-in-law who resides in matrilocality and lives delightfully at their residence, Ananda Nilayam. The couple has a son, Prasad, and Parvati dotes on her sibling's three motherless infants, Padma, Latha, & Rama. Prasad & Padma have camaraderie from childhood, and the elders announce their spice. However, Raghupati Naidu's family is heredity accustomed to exclusive charity. Chakradhar always opposes it when a rift arises between them. Since his self-respect suffers, Chakradhar is about to quit, but Raghupati Naidu bars him, and he dies accidentally in that strife. Jagapati Naidu inculpates Chakradhar, cuts the cords with Parvati, and they shut down. Chakradhar passes away under contrite, and Jagapati Naidu admits his kids in the city hostel.
Years roll by, and Jagapati Naidu continues his father's legacy, full of debts at loan shark Bhujangam and ruse of his sly manager Garataiah. In the town, Jagapati's daughters earn a solid reputation. Latha falls for Madhu, the son of Bhujangam. Garataiah's son AK Mar / Anand Kumar, an amateur detective, is their fellow. Destiny makes Prasad the bestie of Madhu & Anand and acquaints him with his cousins. Once, he invites the 3 to his house when Parvati identifies them. Though Padma & Latha are cordial, Rama shows resentment and exits. Nevertheless, the love blossoms between Prasad & Padma. Discerning it, Jagapati warns Parvati about the nonexistence of bonds among others. Then, she snaps to do so, and Prasad, too, respects his mother's word.
Following this, Bhujangam is to vend Jagapati's totality. To secure his honor, he proceeds to sell the hierarchy jewelry, but it has been heisted priorly by Garataiah. In that predicament, Padma reveals the love of Madhu & Latha and Jagapati forward with a bridal connection. Whereat, Bhujangam mortifies him, and Jagapati indignantly smacks him. As a result, he is penalized, and assets are seized. Being conscious of it, Prasad arrives, gains the property, and delivers to the sisters. Yet, they relinquish it and vacate, but he covertly aids them. Moreover, mindful of theft, Prasad regards Garataiah as guilty and assigns Anand to crack the code.
Meanwhile, Bhujangam forcibly finalizes Madhu's alliance with Kondamma, the daughter of wealthy Panakala Rao. Knowing it, Latha is sickened and hospitalized. According to Prasad, Madhu plays as a lunatic admitted at the same location. Hence, the match goes to Anand, who knits Kondamma. Through Madhu, the sibs are aware of the facts. Anyhow, Bhujangam overhears it, and he drags & locks up Madhu. Next, the sisters accompany their aunt, bearing Prasad's virtue in mind. Parallelly, Anand unveils his father's plot—frightened, Garataiah steps in to sell the jewelry to Bhujangam, who backstabs and grabs them. Learning it, Anand rushes when Prasad walks to Bhujangam to request Madhu & Latha's espousal. Thus, he detects the jewelry. So, Bhujangam seeks to slay him, but unfortunately, he hits Anand in darkness. Prasad shields & hides him with Madhu. Now, in the disguise of Atmaram, he haunts Bhujangam & Garataiah. Till then, Jagapati acquits, Prasad accumulates all at Ananda Nilayam with jewelry and erupts the actuality. At last, Jagapati entreaty Parvati for Prasad & Padma's conjoin, which she bestows. Bhujangam also regretfully apologizes and pleads with Jagapati to accept Madhu as his son-in-law. Finally, the movie ends happily with the marriages of Prasad & Padma and Madhu & Latha.
