Star Wars Transformers is a Hasbro toy line started in 2006. The line features robot versions of various characters from the Star Wars franchise that transform into vehicles from the same series. Now, they can usually range from $30 to $400, depending on the product.[1]
In late 2017, TakaraTomy announced a reboot of the line with new designs and higher price points to begin in March 2018 starting with Darth Vader, who transforms into a TIE Advanced X1.[3]
Critical reaction
Upon the launch of the Revenge of the Sith on DVD, Hasbro unveiled the initial wave of Star Wars Transformers for retail availability. This event sparked enthusiasm among fans of both franchises. An author from The Free Lance-Star said "I came across what is perhaps the greatest invention mankind has developed in recent years", when referring to the release of new toy line.[4]
Merging both franchise's toy lines was "a natural fit".[5] In 2007, Toyfare magazine called the Han Solo and Chewbacca figures—which combine to create the Millennium Falcon—the 23rd top toy released in the previous 10 years.[6] In 2006, the toy was voted the #9 toy of the year by FamilyFun Magazine.[7]
^The Coveted FamilyFun Magazine Toy of the Year (T.O.Y.) Results are In: After 30,000 Hours of Toy Testing, Children Pick Their Favorites, Business Wire, October 3, 2006
