TV JOJ is a Slovak private TV channel owned by J&T Enterprises and launched in March 2002. The channel screens serial dramas and TV shows. The name JOJ is derived from a Slovak interjection, comparable to oh là là.[1]
History
It was launched on 2 March 2002 as a successor of the network TV Global, which had been broadcasting since March 2000. The station's first slogan was "Nuda na Slovensku skončila," which translates to "Boredom in Slovakia has finished." TV JOJ was built by former head of the Czech channel TV Nova, Vladimír Železný, when he was at war with TV Nova's U.S. investor Central European Media Enterprises (CME). Through Joj, Železný wanted to shake the dominance of CME's station in Slovakia, TV Markíza, which was enjoying almost 50 percent of the country's nationwide audience. In its first years on the market, TV JOJ failed.[citation needed] Surviving through airing an anemic[citation needed] TV Nova diet, the station was beaten in ratings by TV Nova itself, whose strong signal reached deep into Slovakia. Still, many are reported to have decided to stay anyway.
In 2004, when CME bought back TV Nova, the Americans had to divest from TV Joj as Slovak legislation forbids a company to own two nationwide TV stations. The Czechs sold TV Joj back to Grafobal. As of 2004, TV Joj somewhat improved its audience and increased its reach from 65 percent of the country to 80 percent in 2005. Behind Grafobal is the Slovak businessman Ivan Kmotrík. His empire encompasses the country's largest newspaper distributor and retailer Mediaprint & Kapa Pressegrosso, four large printing houses and the advertising agency EURO RSCG Artmedia, among others.
J&T Media Enterprises, a J&T vehicle, bought Mac TV, the holder of the license for TV Joj, from Grafobal Group in January 2007. At the same time, from J&T Finance Group, Grafobal Group received the all-news TV station TA3, becoming the full owner of CEN, the company operating TA3.
TV JOJ has toughened up their primetime and their average weekly audience share has increased to 21,8 % as of July 2, 2012. Markíza's weekly audience share is 26,7 % nowadays. TV Markíza has recorded a massive decrease of audience share. Back to 2007 they had average weekly audience share up to 39,7%.
Kutyil s.r.o. - TV show about Hungarian repairman living in Slovakia. In first season he has a TV show about repairing things. Series is a spin-off of sitcom Susedia.
