Residents commonly referred to ATMs as a "TYME machine", which resulted in confusion when Wisconsinites visiting unfamiliar areas would ask the locals where they could find a "time machine".[3]
In 2002, the TYME network merged with the Pulse network,[4][5][6] taking the Pulse brand name in 2004 and retiring the old TYME identity.[citation needed]
As of the 2010s, the combined Pulse/TYME network included about 81,000 ATMs and 457,000 merchant point-of-sale locations.[citation needed] For the purposes of familiarity, some bank locations retained the former slot for the TYME signage and use a replacement slide with "ATM" rendered in the Neil Bold font used by TYME.[7]
In 2022, Wisconsin-based Landmark Credit Union convinced Pulse to allow the use of the old TYME logo and brand identity for marketing their next-generation ATM machines.[8]
^Gores, Paul (2001-01-08). "Good TYMEs - Wisconsin-based ATM network celebrates 25 years in convenience banking industry". Milwaukee Journal Sentinel. p. 01. TYME Corp. is celebrating 25 years as the Badger State's dominant ATM operator. The Brown Deer-based company processes the data of more than 4,300 ATMs in Florida, Wisconsin, Minnesota, Michigan and Illinois... Ironically, the cash-dispensing function of TYME was considered secondary when the company was created in 1975 by four banks: Marshall & Ilsley, First Wisconsin (now Firstar), Marine Bank (now Bank One) and Midland National (now U.S. Bank). Its first electronic transaction took place in 1976, marking the starting point of its 25 years in operation... TYME's current push is to expand in Minnesota, where it recently began a marketing campaign. The vast majority of its terminals are in Wisconsin.
