The Beanie Bubble was released in select cinemas on July 21, 2023, before its streaming release on July 28, 2023, by Apple TV+.[2]
Plot
The film tells the story behind the 1990s Beanie Babies craze. It follows toy manufacturer Ty Warner and the women who were integral to his success. Robbie, Sheila, and Maya help turn Beanie Babies into the coveted products they became. The characters are based on three real women: Patricia Roche, Faith McGowan, and Lina Trivedi, who each played integral roles in increasing Beanie Babies’ popularity.[3]
The film features a new original track from the band OK Go, titled "This".[7]
Reception
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On the review aggregator website Rotten Tomatoes, 47% of 98 critics' reviews are positive, with an average rating of 5.6/10. The website's consensus reads: "The Beanie Bubble's cast makes the movie an easy watch, but that enjoyment is lessened by its shallow treatment of the real-life story."[8]Metacritic, which uses a weighted average, assigned the film a score of 49 out of 100, based on 25 critics, indicating "mixed or average" reviews.[9]
The New York Times critic Calum Marsh unfavorably compared The Beanie Bubble to other "corporate biopics" released in 2023, including Air and Tetris, and said that it "deploys every storytelling cliché in the book".[10]Peter Bradshaw of The Guardian criticised the film's "deeply muddled non-storytelling and tonal blandness",[11] and the Evening Standard's Charlotte O'Sullivan said its "clichéd" script offers "a lazy take on power and greed".[12]Digital Spy's Mireia Mullor called the film "understuffed" but said Geraldine Viswanathan's performance "steals the show".[13]