In June 2007, the film was one of only ten films selected for participation in the IFP Rough Cut lab.[2]
The film had its world premiere at the South by Southwest (SXSW) Film Festival (March 7–15, 2008).[3] It was the opening night featured film at the 2008 NY Visionfest Film Festival.[4]
For the North America video release, the title was changed to Wedding Bros.[5]