According to Erez, the album, which has satirical themes, is an attempt to "not to take it all so seriously, whether the devastating state of the world , social media, work or relationships".[3]
Recording and composition of the album included five months in Madrid in Spain. After a day of recording, Erez and Rousso would return home to watch classic films and feel inspired, attempting to bring that inspiration into the music.[1] The track "Godmother" was inspired from watching the Godfather trilogy in Madrid. They recorded the song months later in New York City and also used an Indian film sample.[1]
They were also inspired by the reggaeton that they were hearing in Spain. Through an Argentine national they were introduced to the Argentine rapper, Dillom, and recorded "Ayayay" with him.[1]
The album's first single, "PC People" is a tongue-in-cheek take on the extremes of woke and cancel culture. Erez urges fellow liberals of the need for an "an authentic exchange of ideas and dialogue."[2]
Initially the album was going to focus on themes of relationships and love. Erez changed focus and "Come Back Home" was one of the few to retain the theme. Erez since sees the context and meaning of the song having changed in the context of the 7 October Hamas-led attack on Israel, as Israeli families await the return of their loved ones, amid the Israel-Hamas War and the Israel–Hamas war hostage crisis.[2]
The collaboration with Robbie Williams came about following the pair's performance together at Williams' concert in Tel Aviv in June 2023 and Williams being a fan of Erez.[4]
The making of the album was documented in the upcoming yesDOCU documentary, Noga. The film, directed by Benji and Jono Bergmann, delves into producing an album amid complex personal and geopolitical challenges.[5]
Track listing
All tracks are written by Noga Erez with others noted. All tracks are produced by Ori Rousso with others noted.
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