The animated, rotoscoping-heavy music video was directed by Phil Mucci and released on YouTube on June 23. It features the band's mascot The Guy, as "The Vengeful One" and "The Dark Messiah" embarking on a destructive crusade against hyperbolic representations of corruption and cultural toxicity in modern news media.
The video opens with The Guy monitoring television broadcasts from a void in deep space. Television screens depict war and destruction and flash the words like "HATE", "FEAR", and "OBEY"; while news broadcasts show combined line and bar graphs with the words "DEATH TOLL / STOCKS SOAR" and "POVERTY / PROFITS" delivered by cheery anchors. Fed up with what he sees, The Guy embarks toward the source of the violent broadcasts to stop them, discovering a towering building on the edge of a city labeled Global Warfare Manufacturing. The building is surrounded by ruins and vehicles in a desert, with decaying ships indicating the presence of a dried-up ocean. Inside, the news anchors are revealed to be robotic puppets, all media is controlled by a single businessman, and broadcast from a central location. The Guy destroys all the robotic anchors and proceeds to the Master Control room where he finds feral demonic workers cannibalizing an intern named Hope. The Guy kills the demonic workers, with the final demonic businessman being thrown out a window into a passing helicopter. Over the course of the video, a family is depicted watching television news and violent cartoons and changing into the same feral demons that were in the master control room. The Guy removes the large spherical camera rig from the center of the room and throws it into the sun, and destroys Global Warfare MFG's satellites as he departs. With the violent broadcasts stopped, the family returns to human form and appears to be at peace once again.
Personnel
Disturbed
Dan Donegan – lead and rhythm guitar, bass guitar, EBow, keyboards, backing vocals
