"Titanium" is a song by French DJ and record producer David Guetta, featuring vocals by Australian singer and songwriter Sia. Taken from Guetta's fifth studio album, Nothing but the Beat, the song was written by Sia, Guetta, Giorgio Tuinfort and Afrojack. Production was also handled by Guetta, Tuinfort and Afrojack. "Titanium" was initially released for digital download on 25 August 2011, as the first of four promotional singles from the album. It was later released as the album's fourth single in 2011. The song originally featured the vocals of American recording artist Mary J. Blige, whose version of the song leaked online in 2011.
"Titanium" is a pop song which draws from the genres of house and urban-dance. The song's lyrics are about inner strength. Critics were positive towards the song and noted it as one of the standout tracks from Nothing but the Beat. Sia's vocals received comparisons to those of Fergie and the song was also musically compared to Coldplay's work. "Titanium" attained top 10 positions in several major music markets, including Australia, Austria, Canada, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, The Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland and the United States. In the United Kingdom, it peaked at number one, becoming Guetta's fifth number-one single on the chart and Sia's first.
The song's accompanying music video premiered on 20 December 2011 but does not feature appearances by Guetta or Sia, instead it focuses on a young boy with supernatural powers, played by actor Ryan Lee. On 12 August 2012, the music video was reused for a Spanish language version of the song.[1]
Background
"Titanium" was co-written and performed by Sia (pictured in 2011).
"Titanium" was written by Sia, David Guetta, Giorgio Tuinfort and Afrojack.[2] Production was also handled by Guetta, Tuinfort and Afrojack.[2] After discovering Sia's music online, Guetta picked her to appear on his fifth studio album, Nothing but the Beat.[3] Guetta told an insider from Los Angeles, "I was totally amazed by Sia ... This has made me more curious to study her music more because I was really impressed. I have the biggest people on the album and she has a different profile, more like an indie kind of artist and it makes her song even more special, it makes it stand out I think."[3]
The song originally featured vocals from American recording artist Mary J. Blige, whose version of the song leaked online in July 2011.[4][5] In an interview with News.com.au, Guetta said of the leak, "You shouldn't even know about that ... I'd rather not speak about it."[6] Sia recorded a demo of the song, which was then sent to Blige and other artists.[6] American pop singer Katy Perry was the first person to be offered the track but turned it down because she felt its message was too similar to that of her song "Firework".[7][8] An insider told Take 40 Australia, "So that 'Titanium' song, Sia wrote it for Katy, but [Katy] didn't want to do a song with Guetta ... "[7] According to Sia's manager, Jonathan Daniel of Crush Management, Sia wrote the song for American R&B singer Alicia Keys.[9] Guetta considered approaching other female singers to record on the song, however Perry advised him to keep Sia on the track.[8] Eventually, Guetta decided to release Sia's version.[6] He explained, "The first time I heard what Sia did ... I fell in love with it ... I didn't even want to give it to anyone else; it was perfect the way it was. It's not only about how big you are in America, it's about the song and the voice."[6] Sia later revealed that Guetta did not tell her that her vocals would be released, saying, "And then he took [Blige's] vocal off it, and put my vocal back on, my demo vocal, without asking and released it. And I never even knew it was gonna happen, and I was really upset. Because I had just retired, I was trying to be a pop songwriter, not an artist."[10]
"Titanium" is a house[12] and urban-dance song.[13] Musicnotes.com states thats the song is set in common time with a tempo of 126 beats per minute. It is written in the key of E♭ major, with a chord progression of E♭–B♭–Cm, but the chorus and breakdown are in the key of C minor, with a chord progression of A♭–B♭–Gm–Cm. Sia's vocal range span from the note of G3 to the note of E♭5.[14]
According to Andrew Gregory of The Daily Telegraph, the song's intro features "a hint of 80s flavour".[12] Al Fox of BBC Music wrote that on the song, Sia has "ghostly mandolin-esque vocals".[15] Cameron Adams of Herald Sun called them "square-peg",[16] while Melinda Newman of HitFix compared her vocals to those by Fergie.[17] Genevieve Koski of The A.V. Club wrote that on the song, Sia "manage[s] to keep [her] head above the waves of synths ... by amping up [her] vocals to match the outsized beats."[18] David Jeffries of Allmusic compared the song to the music of Coldplay.[19]
Critical reception
David Byrne and Tony Peregrin of Windy City Times described "Titanium" as "epic" and "energizing", writing, "it is Sia who steals the show" on Nothing but the Beat.[20] Robert Copsey of Digital Spy agreed, calling the song one of "the record's standouts".[21] Tom Ewing of The Guardian wrote, "Sia, on 'Titanium', handles the album's best hook well."[22] Rich Lopez of Dallas Voice wrote that the "collaborative lyrics elevate this song to a higher level than any previous track" from the album, and called it "clever writing" from Sia.[23] David Griffiths off 4Music called it "The most intriguing hook-up" on the album, writing that "'Titanium' sees Guetta giving the Australian songstress some long overdue commercial appeal, while Sia's vocals bring a quirky twist."[13] Kerri Mason of Billboard magazine described the song as "Guetta's quirkiest and most epic track to date (in itself an unusual combination)."[24] Jamie Horne of The Border Mail called it a "strong" track.[25] Joe Copplestone of PopMatters noted that songs on the album such as "Titanium" and "Night of Your Life", "recall the power" of Guetta's previous collaborations with Kelly Rowland on "When Love Takes Over" (2009) and "Commander" (2010).[26] "Titanium" was nominated for Dance Work of the Year at the 2012 APRA Music Awards,[27] but lost to "From the Music" by The Potbelleez.[28]
On the French Singles Chart, "Titanium" debuted at number nine on 13 August 2011.[30] After weeks of ascending and descending the chart, the song peaked at number three on 7 January 2012, giving Guetta his thirteenth top 10 hit in France.[30] In Australia, the song debuted at number 31 on the ARIA Singles Chart on 15 August 2011, and peaked at number five on 5 September 2011.[31] It was certified five times platinum by the Australian Recording Industry Association (ARIA), denoting sales of 350,000 copies.[31][32] "Titanium" became Sia's second highest-charting single as a solo artist in the country as well as Guetta's ninth top 10 hit there.[33][34] On the New Zealand Singles Chart, it debuted at number 18 on 15 August 2011.[35] The following week, the song fell to number 39 and eventually fell out of the top 40.[35] Upon its release as a single in December 2011, "Titanium" re-entered the chart at number 12 on 5 December 2011, and peaked at number three on 30 January 2012.[35] It was certified triple platinum by the Recording Industry Association of New Zealand (RIANZ), denoting sales of 45,000 copies.[36] In Austria, "Titanium" debuted and peaked at number three on 19 August 2011, and remained in the top 10 for ten consecutive weeks.[37] The song was certified platinum by the International Federation of the Phonographic Industry (IFPI), denoting sales of 30,000 copies.[38]
"Titanium" also reached the top 10 in the charts of Belgium, Canada, Denmark, Finland, Germany, Ireland, Italy, The Netherlands, Norway, Spain, Sweden and Switzerland.[31][39][40][41] On the UK Singles Chart, "Titanium" debuted at number 16 on 20 August 2011,[42] and fell to number 31 the following week.[43] The song descended the UK Singles Chart for three consecutive weeks and eventually fell out of the top 100. Upon its release as a single in December 2011, "Titanium" re-entered the UK Singles Chart at number 61 on 14 January 2012,[44] and climbed to number eight the following week.[44] On 11 February 2012, it peaked at number one,[45] and became Guetta's fifth number-one single on the chart and Sia's first.[46] The song also reached number one on the UK Dance Chart.[47] "Titanium" was certified quintuple platinum by the British Phonographic Industry (BPI), denoting sales and streams of 3,000,000.[48] "Titanium" was the fourth best-selling single of 2012 in the UK,[49] and it has sold over one million copies there as of February 2013.[50]
In the United States, the song debuted on the Billboard Hot 100 at number 66 on the issue dated 27 August 2011.[51] After it was released to US radio in April 2012, "Titanium" reached a new peak of number seven on the issue dated 21 July 2012, and became Guetta's fourth top-ten single on the Hot 100.[52] It also peaked at number three on the Hot Dance Club Songs chart, and number three on the Mainstream Top 40 chart.[53][54] "Titanium" was certified double platinum by the Recording Industry Association of America (RIAA).[55] As of March 2014, the song has sold 3,852,000 copies in the U.S.[56]
Music video
Background and reception
The music video for "Titanium" was directed by David Wilson.[57] It was filmed in December 2011 in Sainte-Marthe-sur-le-Lac and at Dorval-Jean-XXIII High School, in the province of Quebec, Canada.[58] A 14-second preview of the video was uploaded to Guetta's official YouTube account on 16 December 2011.[59] The preview showed a young boy (played by actor Ryan Lee) in the smoky woods running away from a SWAT team of men.[59] The video then closes with the caption, "The Music Video Coming Soon".[59] The full video premiered online on 20 December 2011.[60] Neither Guetta nor Sia appear in the video.[61] Jason Lipshutz of Billboard magazine noted that "the supernatural scene and suburban setting" in the video recall the science fiction film Super 8 (2011), in which Lee stars.[60] Becky Bain of Idolator wrote that, "The video is beautifully shot, and is courageous enough not to answer all its mysteries."[62] A writer for Capital FM called it a "very cinematic video".[63] It is the most successful music video of the artist's career with currently 1.9 billion views on YouTube.
Synopsis
In a deserted and destroyed school hallway, Lee's character is shown huddled on the ground. He slowly stands and walks down the hallway. He sees a female teacher in a classroom, who is horrified at the sight of him and closes the door. As the boy makes his way outside the school building, a police car arrives and the teacher rushes outside to tell the policeman about the boy, who rushes home on a bicycle to pack his things. At home, he sees a news report about the incident. Several policemen then appear outside the front door of the boy's house, while he tries to escape through the back door. The boy realizes that the door is locked, so he uses his telekinetic powers to grab the keys from the kitchen bench. The police breach the house to find two teddy bears floating in the air. The boy escapes into the woods, pursued by a SWAT team. An officer catches him and throws him to the ground. Surrounded and held at gunpoint, the boy gathers himself before using his supernatural powers once again to push the men away in a burst of power.
Usage in media and live performances
"Titanium" was used in the Doctor Who episode “The Power of Three” and in the fifth season of the American television show Gossip Girl episode "I Am Number Nine", which aired on 7 November 2011.[64] It also appears on the soundtrack of the 2014 film Wild Tales.[65] Scottish recording artist Emeli Sandé performed "Titanium" with Guetta at the NRJ Music Awards, held in France on 29 January 2012.[66]
On 21 April 2012, Sia made a surprise appearance during Guetta's set for the second weekend of Coachella in Indio, California, where they performed "Titanium".[67] The song also appears in the 2016 dance video gameJust Dance 2017. Sia performed the song throughout 2016 as a part of the setlist of her festival tour.
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone. † Streaming-only figures based on certification alone.
Madilyn Bailey's version of "Titanium" reached number 13 on the French singles chart in 2015 and spent 34 weeks there.[174] It also appeared on the Belgian French Wallonia Ultratop chart, peaking at number 23.[175][176]
Jahméne Douglas version
British pop and soul singer Jahméne Douglas released a cover version of "Titanium" on 22 July 2013 as the lead single from his debut studio album, Love Never Fails (2013).[177] Douglas' version peaked at number 94 on the UK Singles Chart.[178] Talking to Digital Spy, Douglas said: "It's very hard to sing. I was scared to do it because it's a big chart song and I'm quite old school. For me, the song is about strength and the music video is based around domestic violence and how a woman gets out of it. The lyrics are so powerful for that interpretation. Hopefully if someone is in that situation and watches it, they'll think, I can get out."[177] A music video to accompany the release of "Titanium" was first released onto YouTube on 12 June 2013 at a total length of three minutes and fifty-four seconds.[179] The music video shows Douglas next to a piano, while a story of domestic abuse plays out.[177]
^Sia, David Guetta, Giorgio Tuinfort, Nick Van De Wall (Composers and Lyricists) (2011). It Girl: Jason Derülo Digital Sheet Music. Musicnotes.com (Musicnotes). Sony/ATV Music Publishing. MN0097893 (Product Number).{{cite AV media notes}}: CS1 maint: multiple names: authors list (link)
^David Byrne; Tony Peregrin (21 September 2011). "Pop Making Sense". Windy City Times. Windy City Media Group. Archived from the original on 11 October 2011. Retrieved 11 October 2011.
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 15. týden 2012 in the date selector. Retrieved 2 September 2012.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201433 into search. Retrieved 19 August 2014.
^"Årslista Singlar – År 2011" (in Swedish). Sverigetopplistan. Grammofonleverantörernas förening. Archived from the original on 13 December 2014. Retrieved 6 February 2012.
^"Top Selling Singles of 2012". Recording Industry Association of New Zealand (RIANZ). Archived from the original on 22 May 2013. Retrieved 1 January 2013.
