The UDC has campaigned on a progressive platform, advocating for a welfare state, wealth redistribution, renewable energy and democratic reforms, particularly in the electoral and judicial spheres.[11][12] Since it was created as a political coalition with the primary aim of representing an alternative to the Botswana Democratic Party government, it has remained an ideologically pluralistic formation, though most of its member parties (both past and present) are positioned on the left-wing or centre-left of the political spectrum and is generally considered a social democratic alliance. Some analysts have labeled the alliance and its discourse as "left-wing populism" or "democratic socialist." UDC members, including UDC Leader Duma Boko himself, have expressed opposition to both capitalism and socialism, advocating instead for a "Third Way."[13]
Since its founding, the UDC's core voter base has varied in composition with shifts in the voting behavior of anti-BDP voters. However, the coalition has generally maintained strong support among the urban population—especially in the Gaborone metropolitan area—as well as among youth and the educated middle class.[14] In the 2019 election, through its alliance with Ian Khama, heir to the BaNgwato throne, the UDC gained substantial support from voters in the Central District, a stronghold of the tribe. Much of this support was retained in the 2024 election.
The organisation of the opposition parties presented an unprecedented challenge to the longtime-ruling BDP, but the BDP was victorious in elections held on 24 October 2014. Their vote share, which garnered 37 seats, allowed them to maintain a majority in the National Assembly, although it won fewer seats than it had in previous elections.[16]
The UDC won 17 seats and the Botswana Congress Party won three seats.[16]Ian Khama was easily reelected by the legislative body to another term as president.[citation needed]
In October 2018, the BMD was expelled from the coalition after it refused to forgo contesting constituencies that had originally been allocated to it.[17][18]
After the 2019 Botswana general election, Duma Boko charged there were "massive electoral discrepancies" and said he wanted to challenge the election in court. Official results show the BDP winning 38 of 57 constituencies.[19]
At the 2024 election, held on 30 October 2024, the UDC emerged as the majority party.[20]
^During the 2014–19 parliamentary term, the Botswana Movement for Democracy (2 seats) left the UDC, whilst the Botswana Congress Party (3 seats) joined the UDC, resulting in the UDC holding 18 seats)