Unitel Santa Cruz
Unitel Santa Cruz is the Unitel owned-and-operated station for the city of Santa Cruz de la Sierra. The station generates the network's national programming. HistoryThe station started broadcasting as Teleoriente in February 1987.[2][3] The station had small facilities, but had the ambitions to overcome limitations in the human resources and broadcasting sectors.[3] Teleoriente consolidated its position as a local television station when, in 1991, it affiliated with Red ATB, enabling its programs to be seen in seven of the nine departments of Bolivia. In 1993, the station introduced a new building, which as of 2008 was still in use.[3] In September 1997, the rift caused the station to generate a new network, Unitel, the new channel was officially launched via satellite and shortly thereafter it obtained national coverage.[3] The station digitized its equipment in April 2007, alongside Unitel La Paz.[4] ProgrammingOriginal
Adquired
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