Bartley J. Madden (1943 - )

Madden was born on November 3, 1943 in New York City. He studied engineering at the California Polytechnic State University, San Luis Obispo and was a member of Cal Poly’s 1961 championship boxing team. From 1962-1965 he completed his degree in mechanical engineering at the University of Southern California. After working as an engineer and serving in the Army at Dugway Proving Grounds as a test engineer, he completed his MBA at the University of California, Berkeley in 1969.

In 1969, Madden founded Callard Madden & Associates, a firm that specialized in advanced research connecting financial performance to stock prices. His early work was instrumental in the development of the cash-flow return on investment (CFROI) valuation model that is now widely used by money management organizations. In 1984, he transitioned to money management as a Senior Vice President at Harbor Capital Advisors. In 1993, he joined HOLT Value Associates to continue the research and development of the CFROI valuation model and related global database. Credit Suisse acquired HOLT in 2002. The following year Madden retired as a managing director of Credit Suisse and began writing journal articles and books focused on his three main areas of interest: the management and market valuation of firms, systems thinking, and knowledge building.

Madden has written extensively about the Free To Choose Medicine proposal to enable patients, advised by their doctors, to make informed decisions about the use of not-yet-approved drugs that have successfully passed initial safety and efficacy trials. An early version of this proposal was translated into Japanese and played a significant role in Japan’s 2014 implementation of conditional approval for early access to regenerative medicine treatments.

Madden and his sons, Gregory and Jeffrey, run the Bartley J. Madden Foundation that promotes free-market capitalism in order to maximize innovation and opportunity and achieve widespread prosperity.

“Science on FDA Liberalization: A Response to the Status Quo Process for Medical Treatments.” 2020. Econ Journal Watch 17(1): 90-96. This article is a reply to a Science article critical of Free To Choose Medicine https://econjwatch.org/articles/science-on-fda-liberalization-a-response-to-the-status-quo-process-for-medical-treatments

PBS TV hosted a two-part interview with Madden and James Doti, President of Chapman University, focused on Free To Choose Medicine. Part 1 https://www.youtube.com/watch?v=fq650Mm_q6E Part 2 https://www.youtube.com/watch?v=e1L_URVwHL0

• Madden, Bartley J. (2020). Value creation principles : the pragmatic theory of the firm begins with purpose and ends with sustainable capitalism. Hoboken, New Jersey. ISBN 1119706629.{{cite book}}: CS1 maint: location missing publisher (link)
• Madden, Bartley J. (2012). Free to choose medicine : better drugs sooner at lower cost (Second ed.). Naperville, Illinois. ISBN 0988596903.{{cite book}}: CS1 maint: location missing publisher (link)
• Madden, Bartley J. (2016). Value creation thinking. Naperville, Illinois. ISBN 0988596962.{{cite book}}: CS1 maint: location missing publisher (link)
• Madden, Bartley J. (2014). Reconstructing your worldview : the four core beliefs you need to solve complex business problems. Naperville, Ill. ISBN 0988596938.{{cite book}}: CS1 maint: location missing publisher (link)
• Madden, Bartley J. (2010). Wealth creation : a systems mindset for building and investing in businesses for the long term. Hoboken, N.J.: John Wiley & Sons. ISBN 0470488689.
• Madden, Bartley J. (1999). CFROI valuation : a total system approach to valuing the firm. Oxford: Butterworth-Heinemann. ISBN 0750638656.

• www.freetochoosemedicine.com

This short video, “Reconstructing Your Worldview in Five Minutes,” illustrates Madden’s concept of how four core beliefs about one’s worldview are useful guideposts for solving important business problems https://www.youtube.com/watch?v=IpcqOf_gttI&feature=youtu.be