Somebodyman

Industry	Restaurants Retail coffee and tea Retail beverages
Key people	V. G. Siddhartha, Founder and Director[1]
Services	Coffee
Revenue	US$45 million
Number of employees	5000

Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres and is the largest producer of Arabica beans in Asia. Apart from this, the group also sources coffee from 11,000 small growers. ABCTCL is one of India’s leading coffee exporters with clients across USA, Europe and Japan.

ABTCL was looking at a simple name that would be representative of a daily purchase of coffee - something that would denote how ‘coffee’ was an every’day’ occurrence therefore the name ‘Coffee Day’. Post this, when the ‘Coffee Day’ group was on the verge of completing the entire ‘Bean-to-Cup’ experience with coffee cafes being a very promising branch, the word ‘Café’ was prefixed to ‘Coffee Day’. Hence, ‘Café Coffee day’ was decided as the final name.

“A lot can happen over coffee’ became a popular line among youngsters. In a bid to take their coffee chain national in 2000. The management decided to strengthen their brand pull with an appealing tag line. Factors like ambience, food, music, atmosphere and meeting people were identified as the aspects that were drawing people to their Cafes. Encompassing all these factors in a single line, the sentence ‘A lot can happen over Coffee,” was phrased.

The First Café Coffee Day logo was a bright red cube with a green stroke above ‘e’ in ‘Café Coffee Day’. The word ‘Café’ was made to appear dominant to indicate Café Coffee Day’s introduction of ‘Café culture’ in India. The font used for ‘Café’ is called SLURRY- The font looks as though the letter have congealed or coagulated out of liquid.

After recognizing the buzz of conversations that invariably accompanied the coffee being served at their tables. Café Coffee Day introduced a new logo with a ‘Dialogue box’ in it. This was to highlight the strong connection between ‘Coffee’ and ‘Conversations’. Another indication of the dialogue is the two-conversation between Café Coffee Day and its customers.

The first CCD outlet was set up on july 11th, 1996 at Brigade Road, Bengaluru (Then known as Bangalore), Karnataka^[2]. Following this, CCD crossed over 1000 cafes through out the nation by 2011. They have a minimum of 1090 outlets. The number increases almost every week. A ‘meter’ on their official website (Cafecoffeeday.com) keeps continuous track of the number. International outlets: Café Coffee Day made its foray into the international market of Coffee cafes by opening outlets at Karachi, Vienna and most recently in Prague.

Café coffee day, in June 2010, acquired Café Emporio- A café chain from Czech Republic. Cafe Emporio has 11 cafes in Czech Republic- 7 of them in Prague and 1 each in Brno and Olomouc and 2 at Freeport-Hate. Café Emporio runs on 2 formats similar to CCD’s regular cafés and Lounge & Square set ups. The regular cafes are pure play cafés serving hot and cold beverages and ready to eat snacks while the lounges and squares come with a broader menu and elegant layouts.

Cafe Coffee Day's divisions include:

• Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets.
• Coffee Day Square, a high level coffee bar in Bangalore.
• Coffee Day Xpress, which runs 900 plus Coffee Day kiosks.
• Coffee Day Beverages, which runs over 14,000 vending machines.
• Coffee Day Exports, its exporting wing.
• Coffee Day Perfect, its (FMCG Packaged Coffee) division.

CCD was the first to: Function as a Coffee and Cyber café. It is the first brand in India to be on Foursquare.

CCD has won the best BREWMASTERS in the country. Its track record at the IBC(India Barista Championship) & WBC(World Barista Championship) is as follows:

• 2002 : Top 3 positions at IBC & CCD represented India and won the 3RD rank i.e. silver medal beating much fancied USA, Italy and Brazil at the WBC at Oslo, Norway.
• 2003 : Top 5 ranks at IBC & stood 5th at WBC at Boston, USA.
• 2004 : Top 6 positions at IBC & resulted at WBC at Trieste, Italy.
• 2005 : Top 6 positions at IBC & resulted at WBC at Seattle,USA
• 2006: Second and third place at IBC
• 2008: Top three positions at IBC and represented India at WBC at Copenhagen
• 2009: CCD secured the first, third, fourth and ‘Most Promising Talent’ position at the IBC and represented India at WBC at

Atlanta

• 2010: First, second and fourth place at the IBC and represented India at the WBC in London

Other Awards "MOST POPULAR HANGOUT JOINT AMONGST YOUTH" award at the 3rd GLOBAL YOUTH MARKETING FORUM 2011 “ India's Most Popular Coffee Joint” at the Indian Hospitality Excellence Awards-2011 Café Coffee Day featured No.2 in the Food Services category in the prestigious Economic Times, Brand Equity, Most Trusted, Peak Performers List 2010 V.G. Siddhartha, the proprietor, won the “Retail Entrepreneur of the Year” award at the TiE Retail Innovation Awards 2010. Coca Cola Golden Spoon Awards 2010 – Most Admired F&B retailer of the year (Cafes and Parlours) ‘Most preferred Coffee Shop’ category award winner at the CNBC Awaaz Consumer Awards 2010 The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ Award in Gujarat from 2008 – 2011; The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ Award in Mumbai in 2007; ‘The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ from 2006 – 2009 in Delhi; ‘The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ in Kolkata in 2005, 2006

The font used for “Café” is called SLURRY. The font looks as though the letters have congealed (coagulated) out of a liquid.

• Official Website
• India's first wireless cyber cafe opened