Its origin dates back to 1968 when the celebrated vallenato composer Rafael Escalona, the then governor of the Cesar Department and former president of the republic of Colombia, Alfonso López Michelsen, and the writer, journalist and former Minister of Culture Consuelo Araújo, came up with the idea of organizing a festival that celebrated vallenato, a musical genre native to Colombia’s northern Atlantic coast and also celebrate a religious festivity of "The Virgin of the Rosario".
Since 1986, this festival has been organized by the Fundación Festival de la Leyenda Vallenata (Vallenato Legend Festival Foundation), a non-profit private entity in charge of the promotion, publicity, and defense of vallenato music as one of the intangible cultural legacies of Colombia.
The Legend: The legend says that during the Spanish colonial period, two Amerindian tribes from the Tairona culture, the Tupe and the Chimila, along with other members of other tribes, rebelled against the Spanish colonizers after one indigenous woman named Francisca, who worked as a maid for a Spanish family, was severely punished by her jealous master, who cut her hair and whipped her publicly. One of her fellow Indian tribesmen also working for the Spaniards, escaped, and told his tribe's cacique about this offensive insult. The angry Indians organized an attack, destroying most of the town and killing many people. When they tried to destroy the temple, the "Virgin of the Rosario" appeared and blocked their arrows with her cape, preventing them from destroying it. The natives, scared, escaped to the Sierra Nevada de Santa Marta, and knowing that the Spaniards would follow them and would be in need of drinking water, they poisoned the "Sicarare lake". This resulted in the death of all the Spaniards involved. The Virgin reappeared and began touching their bodies with her wand and reviving them. The surprised Indians finally surrendered.
The Contests
The most important event during the celebration of this festival is the vallenato musical contest. The winners are chosen by a vallenato experienced jury that evaluate the contestants’ prowess in the four main rhythms which are paseo, son, puya and merengue. There are several categories in which the contestants may participate including: "professional accordion player", "amateur accordion player", "young accordion player", "best new vallenato song", and piquerías (in which each competitor's goal is to 'diss' their opponent through clever lyrics).
Besides the annual winners, there is also a special award given to renowned vallenato composers and performers, a statuette known as La Pilonera Mayor, which is given in recognition of the recipient’s dedication to vallenato music. La Pilonera Mayor is the highest honor given to a vallenato musician in Colombia and only six composers have received it until now. This award is given in honoris memoriam of disappeared Consuelo Araújo.
Judges for competitions are selected by the Board of Directors of the Vallenato Legend Festival Foundation (Fundacion Festival de la Leyenda Vallenata) and must be affiliated members.
King of Kings
The Rey de Reyes festival editions occur every ten years, since 1987 and only previous winners can participate. The first winner was Colacho Mendoza, followed by Gonzalo "Cocha" Molina, the third King of Kings Hugo Carlos Granados won on May 1, 2007.
Mi pobre acordeón; Los barrios del valle; El orgullo de nacer; Maestro de maestros
Julio Cárdenas
33
2000
José María Ramos Jr.
Nemer Yesid Tetay
none
Luis José Villa Guete
Santander Duran Escalona
Cantares de vaqueria
José Bornacelli
34
2001
Álvaro Meza Reales
Christian Camilo Peña
none
Yosimar Rodríguez
Winston Muegues
La Estratificación
Julio Salas
35
2002
Navín López Araujo
Marlon González
none
Camilo Carvajal Cuadro
Melquisedec Namen Rapalino
Vestida de gloria
José Félix Ariza
36
2003
Ciro Meza Reales
John Jaider Suárez
Luis Villa Guete
Jairo De la Ossa Otero
Martha Guerra
Un soncito tolimense
Teobaldo Penalosa
37
2004
Harold Rivera
Omar Hernández
Fernando Rangel Molina
Carlos Mario Ramírez
Guillermo Doria Borrero
Raíces de Oro
José Félix Ariza
38
2005
Juan José Granados
Ángel Torres Arroyo
Mauricio de Santis
Camilo Andres Molina
Julio César Daza
Sueno Vallenato
Julio Cárdenas
39
2006
Alberto Jamaica
Rodolfo de la Valle Escorcia
Javier Rogrigo Álvarez
Jesús Ocampo Ospino
Ever Jiménez
El Valle es tu casa
Rubén Ariza
40
2007
Hugo Carlos Granados
Ómar Hernández Brochero
Rodolfo Miguel Molina Meza
Yeimy Arrieta
Santander Duran Escalona
Entre cantores
José Dolores Bornacelly
41
2008
Christian Camilo Peña
Mauricio de Santis Villadiego
Romario Munive Royero
Dyonnel Velásquez Castro
Rafael ‘Uchi’ Escobar
El que te canta
José Félix Ariza
42
2009
Sergio Luis Rodríguez
Guillermo Ortiz Cuesta
Jorge Lucas Dangond Daza
Daniel Guillermo Maestre Alvarado
Willian Klinger
Yo también soy vallenato
Martín Lozano
43
2010
Luis Eduardo Daza Maestre
Carlos Alberto Torres Arroyo
Daniel de Jesús Holguín Ricardo
José Gustavo Gómez Molina
Lázaro Alfonso Cotes Ovalle
La última historia
Rubén Darío Ariza Díaz
44
2011
Almes Granados Durán
Jairo Andrés de la Ossa
Camilo Carvajal Cuadros
José Camilo Mugno Pinzón
Adrián Pablo Villamizar
Ciegos nosotros
William Castrellón
45
2012
Fernando Isaac Rangel Molina
Jaime Luis Campillo Castañeda
Fabio Felipe Villabona
Mélida Andrea Galvis Lafont
Germán Villa Acosta
El Rey del Folclor
José Félix Ariza
46
2013
Wilber Nicolás Mendoza Zuleta
Delay Alay Magdaniel Gómez
Rodrigo José Romero Chamorro
Miguel Ángel Velilla Navarro
Álvaro Olimpo Pérez Vergara
El cuentico chino
Edwin Oved Vásquez Lambraño
47
2014
Gustavo Osorio Picón
Camilo Andrés Molina Luna
José Camilo Mugno
Sebastián Sepúlveda
Enrique Ariza Celis
Con el alma entre las manos
Andrés Felipe Barros
48
2015
Mauricio de Santis Villadiego
Jesús Ocampo
Daniel Maestre Alvarado
Rubén Lanao
Margarita Doria Carrascal
Vallenatos del alma
Julio Cárdenas
49
2016
Jaime Dangond Daza
Pedro José Rueda Pinilla
Alberto Ovalle
Sergio Moreno
Everardo Armenta Alonso
Vallenato joven
Fredy de Ávila
50
2017
Álvaro Lopez Carillo
Daniel de Jesús Holguín Ricardo
José Juan Camilo Guerra Mendoza
José Alejandro Aldana Vergara
Ivo Luis Díaz Ramos
El rey de los cajeros
José Félix Ariza Vega
51
2018
Julián Ricardo Mojica Galvis
Ronal Torres
Yerson Robles
Jerónimo Villazon
Leonardo Salcedo Campuzano
Mi lenguaje musical
Julio Andres Gil Barros (Child)
Santander Bornacelli (Professional)
52
2019
Alfonso ‘Ponchito’ Monsalvo Baute
José Juan Camilo Guerra
Carlos Alberto Narváez Fontalvo
José Liberato Villazon
none
none
none
53
2020
Manuel Vega Vásquez
Augusto Carlos ‘Tuto’ López Barrios
none
none
Luis Ángel Rodríguez Bolaño
Me enseñaste
Iván René Becerra Narváez
Dances and other events
Piloneras Parade: This traditional dance was recovered from extinction in 1994 thanks to the Vallenato Legend Festival Foundation effort, and was added to the festival's programming as the opening show. This dance is traditional of the magdalena river reveres. Traditionally Dancers paraded on the streets using a giant wooden mortar and pestle, (usually used to squash corn and produce corn flour), the men and women danced around the 'corn smashing' in a courteous and flirting way, dancing in front of friend's houses to receive liquor in exchange. But the festival kept the dance and turned it into a competition among groups of Piloneros and whoever exposes the best show becomes the winner. There are three categories: children (under 14), youth (14–18), and adults .
Other events:
Record labels present their best artists and orchestras throughout the Festival, usually before, during recess of events and after competition.
Many Nightclubs and Event Centers offer alternative parties with vallenato musical groups and other orchestras.
Certain families affiliated to this Festival often throw open "parrandas" or parties to special guests and friends.
The festival also sponsors cultural activities related to the festival; debates, symposia, panel discussions, traditional storytelling, paintings expositions, artesanias and book expositions, among other cultural events.
Valledupar and surrounding towns have cockfight arenas, that have tournaments during the Festival dates. This sport considered brutal for some represent a major attraction for locals and some tourists, but are not sponsored by the Vallenato Legend Festival. This sport is a strong traditional hobby for some locals (passion for some) mixed with vallenato "parrandas" and much gambling.