Vinterior

Vinterior operates as an online marketplace specializing in the sale of pre-owned antique and vintage furniture, lighting, textiles, home decor, and fine art.[1] Starting in 2020, Vinterior transitioned into a fully remote company.[2]

History

The company was founded in 2015 by Sandrine Zhang Ferron.[3] Initially it was launched as a marketplace consisting of a few dealers based in London, U.K. to serve the local market.[4] In 2016, Leslie Fournier joined the company as the Chief Operating Officer. Alongside Sandrine Zhang Ferron, Chief Executive Officer, they ran the business as co-founders until Fournier’s departure in 2023.[5]

In 2021, Vinterior collaborated with the U.K. retailer John Lewis to launch an exclusive in-store capsule collection featuring pre-owned pieces.[6]

As of 2023, Vinterior has expanded its operations across the U.K. and Europe.[7] Vinterior has gained recognition as a startup that is actively contributing to the advancement of the circular economy in Europe.[8] In February 2023, Vinterior partnered with the British paint company Farrow & Ball to exhibit upcycled vintage furniture.[9][10]

References

  1. ^ Blanchard, Tamsin (15 April 2023). "Ignore trends, ask for more photos and haggle: how to buy vintage like a pro". The Guardian.
  2. ^ Brzezinski, Victoria (11 September 2023). "How Vinterior became the UK's biggest second-hand furniture platform". The Times. The Times.
  3. ^ "What's the key to successfully switching careers? Vinterior's Sandrine Zhang Ferron gives her advice". Harper's Bazaar. 25 May 2023.
  4. ^ Brandhorst, Fiona (23 August 2023). "As copycat iconic furniture becomes illegal, how to buy authentic retro (without the price tag)". The Daily Telegraph.
  5. ^ Barrett, Helen (1 December 2022). "Sandrine Zhang Ferron: 'It's the thought, not the money, that counts'". Financial Times.
  6. ^ Laurie Davidson (17 May 2021). "John Lewis is now selling vintage furniture – everything we know about the new collection". Ideal Home (magazine).
  7. ^ Arsenault, Bridget. "Travel Inspired The Hugely Successful Online Pre-Owned Marketplace Vinterior". Forbes.
  8. ^ Tucker, Charlotte (23 September 2021). "London-based Vinterior raises €9.3 million to become Europe's leading curated vintage marketplace for home decor". EU-Startups.
  9. ^ Maw, Victoria (14 September 2023). "The best paint colours for upcycling old furniture". The Times.
  10. ^ "We can't get enough of Farrow & Ball and Vinterior's new collaboration". House Beautiful. 18 February 2023.
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