The station went on the air December 24, 1976,[1] as WOLC, a religious station owned by Maranatha, Inc. (not to be confused with the unrelated Maranatha Broadcasting Company, the owners of WFMZ-TV in Allentown, Pennsylvania). In August 2015, Maranatha agreed to sell WOLC to Draper Holdings Business Trust, owner of WBOC-TV, and took the station off the air on August 18.[3] Draper moved WOLC's studios from Princess Anne to the Salisbury studios of WBOC-TV, using the space formerly occupied by the former WBOC radio (now WTGM and WQHQ); it also announced that the station would introduce a format that, while not yet chosen, would include news, weather, and sports content from WBOC-TV.[4] Draper also filed to change the station's call letters to WBOC-FM.[5]
The sale was completed on November 10, 2015, at a purchase price of $650,000;[6] the change to WBOC-FM took effect at that time.[7] The station returned to the air on November 20,[8] and aired Christmas music without commercials through the holiday season.[9] WBOC-FM launched its eventual adult contemporary format on December 31, 2015.[10]
WBOC-FM started leaning towards Top 40/CHR in March 2022 and rebranded as "Delmarva's Hit Music Station" to fill a CHR hole in the market when WOCQ flipped to country that month. Although WKZP also airs a similar format in Salisbury, the transmitter reach is not as wide as WOCQ.
