WMSO

WMSO
Southaven, Mississippi;
Broadcast area	Memphis metropolitan area
Frequency	1240 kHz
Branding	Power 104.1 The Source
Programming
Format	Urban adult contemporary
Ownership
Owner	Flinn Broadcasting; (Arlington Broadcasting Company);
Operator	ER Entertainment
Sister stations	KXHT; WHBQ; WHBQ-FM; WMPS; WOWW; WPGF-LD;
History
First air date	1990; 35 years ago
Former call signs	WAVN (1989–1996); WBLZ (1996); WAVN (1996–2019);
Technical information
Licensing authority	FCC
Facility ID	2801
Class	C
Power	580 watts unlimited
Transmitter coordinates	34°58′57.0″N 90°0′45.0″W / 34.982500°N 90.012500°W
Translator(s)	104.1 W281BR (Memphis, Tennessee)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	power1041thesource.com

WMSO (1240 AM) is an urban adult contemporary formatted broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned by Flinn Broadcasting, and operated under an LMA by ER Entertainment.^[2]

History

On May 13, 2019, WMSO changed its format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".^[3]

On June 8, 2020, WMSO changed its format from urban oldies to classic hip hop, branded as "Bumpin 104.1".^[4]

On November 13, 2023, WMSO changed its format from urban adult contemporary and gospel to Regional Mexican, branded as "El Gallo 104.1".^[5]

On June 1, 2024, WMSO changed its format from Regional Mexican to urban adult contemporary, branded as "Power 104.1 The Source".^[6]

FM translator

WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.