WRC Promoter GmbH

WRC Promoter GmbH
Company type	Subsidiary
Industry	Mass media
Genre	Motorsport
Headquarters	Munich, Germany
Area served	Global
Key people	Jona Siebel (managing director)
Products	Rally.TV
Brands	World Rally Championship; European Rally Championship;
Owner	Red Bull GmbH; KW25;

WRC Promoter GmbH is a media company based in Munich, jointly owned by Red Bull GmbH and KW25. The company is responsible for all commercial aspects of the World Rally Championship and European Rally Championship.

History

Following the former media governing body of the World Rally Championship, Convers Sports Initiatives (acquired International Sportsworld Communicators), entered administration, Red Bull GmbH, WRC Promoter GmbH's owner, was announced as the new promoter from the 2013 season.^[1]

The company launched a over-the-top media service, WRC+, in 2014, offering a subscription-based streaming service that covers every World Rally Championship event.^[2] The service was rebranded to Rally.TV in 2023, featuring two more series, European Rally Championship and World Rallycross Championship.^[3]

In August 2024, it was reported that the company was for sale at a valuation of $550 million.^[4]