The station signed on the air on August 1, 1962.[4] The original call sign was WIAM-FM. At first, it was powered at 3,000 watts, a fraction of its current output. It was the sister station of WIAM (900 AM). They were owned by the East Carolina Broadcasting Company and during WIAM-FM's early years, the two stations simulcast.
By the early 1970s, WIAM-FM began running its own automatedTop 40 format. The call letters switched to WSEC in 1975.[5] It later became WKKE "Key 103.7", owned by Mega Media.
Top 40 and country
Seacomm bought the station and changed it to WHTE "Hot 104", moving the station's studios to Greenville. Gray Communications bought WHTE and changed it to contemporary Christian using the CBN Network format.[6] In July 1991, WHTE began simulcasting with 95.9 WRHT, returning to Top 40 (CHR) as "The Hot FM". The stations separated in 1993 with WHTE playing hip hop music, until 1994 when it switched again to "Z 103.7" FM.
On April 24, 1995, 96.3 and 103.7 returned to a simulcast operation. Together they were once again playing Top 40 music. On April 25, 2007, the stations switched to country music as "Thunder Country".
Talk radio
On March 15, 2010, 103.7 FM became the new home of WTIB.[1] It began simulcasting a talk radio format with 94.3 WRHD. WRHD later switched to sports talk.