Whitsunday Transit for formed by Sydney bus proprietor Colin Crossley [1] in 1998, after he purchased Sampson's Buses from founder George Sampson[2] and the Proserpine-based company Daly's Bus Service.
As at December 2022, the fleet composed of 40 buses and coaches.[5] Under Sampson ownership, fleet livery was cream offset by blue and red. When Colin Crossley purchased the business, he introduced the two blue and yellow carried by his Sydney operation. In 1998, a blue waves livery was introduced. This later gave way to a predominantly white livery.