Wuling

For other uses, see Wuling (disambiguation).
Wuling
五菱
Wuling Binguo
Product typeAutomobile brand
OwnerGuangxi Automobile Group
Produced byGuangxi Automobile Group, SAIC-GM-Wuling, Wuling Motors
CountryChina
Introduced1987 (1987)
MarketsChina, Indonesia, etc.

Wuling (Chinese: 五菱; lit. 'Five rhombus') is a Chinese automobile brand owned by Guangxi Automobile Group, and licensed to SAIC-GM-Wuling for production and sales. Wuling brand vehicles cover minivans, light commercial vehicles, passenger cars, and new energy vehicles. The brand has a wide influence in the Chinese domestic market and operates in some overseas countries.[1]

History

Brand Origin

In 1982, Liuzhou Tractor Factory began to switch to the production of micro-vehicles; in 1983, the factory was designated by the state as one of the four designated micro-vehicle manufacturers in China, thus officially entering the automobile manufacturing field. In the same year, the first minivan, LZ110, was successfully trial-produced, based on a technology license from Mitsubishi Minicab of Japan.[1]

In 1984, the LZ110 passed national technical appraisal and was launched on the market, achieving market success. The company officially changed its name to "Liuzhou Micro-Vehicle Factory" in 1985, and "Wuling" was established as the automobile brand. In 1987, the brand logo was redesigned into a "W" shape composed of five diamonds, which has been used ever since.[2]

Brand Licensing

After 1999, the automobile market remained sluggish, and Liuzhou Wuling decided to undergo a joint venture restructuring. In 2002, SAIC Group, General Motors, and Liuzhou Wuling jointly established SAIC-GM-Wuling Automobile Co., Ltd., agreeing that SAIC-GM-Wuling would primarily produce complete vehicles; Liuzhou Wuling would focus on special-purpose vehicles, engines, and parts as its three main businesses, and authorized SAIC-GM-Wuling to use the Wuling trademark.[3]

The early Wuling brand logo adopted the "W" logo of the Wanjia brand sewing machine successfully developed by Liuzhou Tractor Factory in the fourth season of 1980.[1] In 1987, the brand logo was redesigned by Wei Hongwen, the current Party Secretary and Chairman of Guangxi Automobile Group, into a "W" shape composed of five diamonds, symbolizing "takeoff and soaring" development. This logo has been used ever since and has become an important visual identification element of the Wuling brand.[2]

References

  1. ^ a b c "见证柳州工业发展史！柳州获评2处广西工业遗产认定" [Witnessing the History of Liuzhou's Industrial Development! Liuzhou Awarded Recognition for 2 Guangxi Industrial Heritage Sites]. Liuzhou Municipal Bureau of Industry and Information Technology (in Chinese). 2025-08-14.
  2. ^ a b "The Big Read: History of Wuling". CarNewsChina. 15 Aug 2021.
  3. ^ "三次创业 三次超越——五菱50年创业纪实" [Three Ventures, Three Transcends – A Chronicle of Wuling's 50 Years of Entrepreneurship]. Guangxi Automobile Group (in Chinese). 2008-11-03.
Wikimedia Commons logo
Wikimedia Commons has media related to Wuling.
Stub icon

This product or company article is a stub. You can help Wikipedia by adding missing information.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.