XERPU-AM 1370 received its concession in November 1974. It added an FM combo station in 1994.
In 2015, several subsidiaries of Grupo Radio México, this station included, were merged into Grupo Radio Centro, which is owned by the same family.
On October 18, 2019, operation of XHRPU-FM, GRC's only station in the city of Durango, was transferred to Multimedios Radio, which flipped the station to its La Lupe variety hits format. It is Multimedios's first radio station in the area. On January 8, 2020, the station presented the Federal Telecommunications Institute with the surrender of its 1,000-watt AM facility, remaining on FM only.[2]