This study attempts to know whether physical surrounding , social surrounding , and salespromotion impact on impulse buying , exhibit visitors held in citraland mall .Population in thisresearch is visitors exhibition .Samples to be taken as many as 100 respondents with using atechnique explanory sample , using multiple regression technique .This research result indicatesthat physical surrounding have a positive influence to sales promotion .Social surrounding havea positive influence to sales promotion .Physical surrounding have a positive influence to impulsebuying .Social surrounding have a positive influence to impulse buying .Sales promotion havea positive influence to impulse buyingKeywords : physical surrounding, social surrounding, sales promotion and impulse buying.

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