As of November 2023[update], HGTV is available to approximately 72,000,000 pay television households in the United States-down from its 2011 peak of 100,000,000 households.[1]
History
Kenneth W. Lowe (then a radio executive with The E. W. Scripps Company and, subsequently, the chief executive officer of Scripps Networks Interactive) envisioned the concept of HGTV in 1992. With modest financial support from the E.W. Scripps corporate board, he purchased Cinetel, a small video production company in Knoxville, as the base and production hub of the new network. Lowe cofounded the channel with Susan Packard.[2][3]
Cinetel became Scripps Productions, but it found producing more than thirty programs simultaneously daunting. The organization brought in former CBS television executive Ed Spray, who implemented a system of producing (nearly all) programming through independent production houses around the United States. Burton Jablin, as Vice President of Programming, set the tone and oversaw the production of the early series. About 90 percent of the channel's programming consisted of original productions at launch, with ten percent licensed and rerun from Canadian channels, PBS, and other sources.
Using local Scripps cable franchises (since divested), the Federal Communications Commission "must carry" provisions of Scripps medium-market television stations, and other small television operators to gain cable carriage, the channel launched on December 30, 1994. The major programming themes, unchanged since the beginning, were home building and remodeling, landscaping and gardening, decorating and design, and crafts and hobbies.
HGTV logo used from December 30, 1994, to February 28, 2010.
During its development, the channel was originally named the Home, Lawn, and Garden Channel. The name was later shortened and a logo was developed. The logo was amended in 2010, with this version debuting on March 1 of that year. The square with the "G" in it was removed, the roof was increased in size and the "HGTV" letters are now set in Gotham Black (from the original mixture of Futura and Times New Roman), with the other Gotham fonts being used around the network. The network debuted with a skeletal staff, but with gradual acceptance by other cable operators, it now reaches 94 million households in the United States and has either partner networks, or network interests, internationally elsewhere. It is now referred to simply as "HGTV"; the full name of the channel is de-emphasized.
In July 2008, the E.W. Scripps Company spun off the channel and the other Scripps cable channels and web-based properties into a separate company, Scripps Networks Interactive; E.W. Scripps broadcast television and newspaper properties remain as part of the original company.[citation needed]
In December 2011, the channel began broadcasting all of its programming in 16:9aspect ratio format on its primary standard definition channel.[4] This results in the appearance of black bars on the top and bottom of the screen on 4:3 aspect ratio televisions; its high-definition channel displays the channel's programming in its native aspect ratio.
At the February 23–25, 2018, Capital Remodel and Garden Show at the Dulles Expo Center, (l to r) Chris Lambton and Peyton Lambton
HGTV's programming focuses primarily on reality shows on home-buying, renovation and flipping. SNI CEO Ken Lowe stated of the programming strategy that "We're not going to surprise you. We're not going to throw you a curve ball. It's not easy to create content that people are passionate about and somewhat addicted to that is somewhat repetitive." As of 2016, HGTV has invested at least $400 million annually on original programming.[7]
In 2021, a New Yorker feature said that HGTV's programming "for twenty-six years has offered content that is cheering and conflict-free", describing it as "low-budget and unassuming", "of recuperation, or respite", and "apparently at ease with the idea of tranquilizing America."[8] An HGTV executive described how the network tells stories about people having an actual milestone—"celebrating one of the best days of their life."[8]
An annual promotion held by the network is the HGTV Dream Home, a sweepstakes which awards a custom-built house as its grand prize.[9]
High definition
The 1080ihigh definitionsimulcast feed of HGTV launched on March 31, 2008. Originally, the HD channel did not simulcast the standard definition feed of HGTV. Instead, the HD channel featured programming separate from the standard channel. The standard definition feed of the channel began to carry the full 16:9aspect ratio downgraded from the HD feed in a letterboxed format in early 2013.
Carrier disputes
Cablevision
On December 31, 2009, Scripps Networks Interactive removed the Food Network and HGTV from New York City-area cable provider Cablevision, on the day that its carriage contract was set to expire. After months of negotiations, an agreement between Scripps and Cablevision was not reached, prompting the removal of the two channels.[10] On January 21, 2010, Cablevision and Scripps reached a deal and the channels were restored to Cablevision's systems in the New York City area on the same day and by the next day in other areas.[11]
AT&T U-verse
On November 5, 2010, AT&T U-verse dropped the DIY Network, Cooking Channel, Food Network, Great American Country and HGTV, due to a carriage dispute with Scripps Networks.[12] The carriage dispute was resolved two days later, on November 7, 2010, through a new carriage agreement.[13][14]
Controversies and criticism
On June 13, 2012, representatives for HGTV admitted that scenes featured in the original series House Hunters are mostly re-creations of prior events.[15] In many cases, the final decision and purchase were made prior to filming. In some cases, homes visited were not even on the market.
In May 2014, HGTV decided not to premiere the Benham Brothers' series Flip It Forward (which was created for the channel), due to a controversy regarding the Brothers' beliefs concerning homosexuality and abortion.[16][17]
In July 2023, The Washington Post covered a study that found that homeowners who watched HGTV and saw the "before" sequences, in which hosts are critical of the pre-renovation living space, felt "uneasy" about decorating decisions they make inside of their home. The study suggests this has led to a "shift toward standardization," in which homeowners choose neutral, inoffensive design choices.[18]
The Canadian version features much of the same programming as the U.S. channel, as well as domestically produced programs, and some similar programming acquired from other broadcasters. Some of HGTV Canada's programs have, in turn, been picked up by the U.S. channel; Love It or List It and Property Brothers have been among HGTV's most popular programs in the United States.[7] The two programs were originally produced for a local sister channel, W Network, but were later moved to HGTV Canada and other sister channels after W Network was retooled as a general entertainment channel.[19]
Singapore
In December 2014, HGTV Asia was first launched in Singapore via Starhub TV, but on August 31, 2018, it (and other Discovery Network channels) ceased transmission and relaunch again on October 1, 2023. It was launched on Singtel TV on September 28, 2018, on Channel 250.
On August 31, 2015, HGTV launched in Malaysia on Astro.[24]
On August 1, 2023, HGTV Also Launch in Malaysia Via Unifi TV.
Netherlands and Belgium
On January 21, 2021, it was announced that HGTV would launch in the Netherlands through Ziggo in the course of 2021,[25] but the launch was eventually postponed until indefinetly.[26] The channel eventually launched on January 15, 2024, on KPN, Odido and Ziggo.[27][28] In Belgium, HGTV will launch on March 27 2024 via Telenet.[29]
On June 27, 2016, HGTV launched in New Zealand as a free-to-air channel on the Freeview terrestrial platform. The channel was started as a joint venture with the Canadian broadcaster Blue Ant Media.,[30] but in late 2019 Discovery, Inc. took over the channel.[31] On August 24, 2016, HGTV launched on the Freeview satellite platform and on Sky. HGTV programming is available on-demand via ThreeNow.
Indonesia
On July 1, 2016, HGTV launched in Indonesia on MNC Vision. HGTV also launched on First Media, Indihome UseeTV, MyRepublic and Matrix Gaurda (same with Nex Parabola).
Italy
As of February 2, 2020, HGTV Italia is available through DTTV (free to air terrestrial digital television) on channel 56 and on satellite (Sky and Tivùsat). Most of the schedule is filled with U.S. TV shows, with Italian voice over.
Poland
Scripps Network Interactive purchased a majority stake in TVN from Grupa ITI, taking control of company's channels. On January 7, 2017, HGTV replaced fitness and weather channel TVN Meteo Active. HGTV is referred to in Poland as HGTV Home&Garden. This was the first market in Europe the channel has expanded to.
In June 2019, it was announced that former UKTV channel Home, which Discovery had acquired full control of earlier in the year, would be replaced as a UK version of HGTV on January 21, 2020.[34]
Germany
On June 6, 2019, HGTV launched in Germany on Astra 19.2°E and Cable TV free to air.
Middle East and North Africa
In Middle East & North Africa region, HGTV is available on beIN Media channel 260 and is one of their leading lifestyle channels.
South Africa
On July 15, 2019, Discovery launched the re-imagined South African version of HGTV on the DStv satellite platform on Channel 177, as well as on the DStv Now streaming platform.
Bulgaria
After the closing of Fine Living for Bulgaria (January 2020) starts HGTV.
Belgium
A Dutch language version of the channel is set to launch on Telenet in March 2024.[35]
Hogar de HGTV is a spin-off American Spanish-language network of HGTV, featuring content from HGTV, Discovery, and Food Network dubbed into Spanish, along with some original content delivered natively in Spanish. The network was launched on June 30, 2020, and has limited carriage through the Spanish/Latino tiers of national cable providers, including Cox and Spectrum at launch. It is distributed exclusively in high-definition.[36]
Awards
HGTV was honored with the Academy of Achievement Award for their significant impact on the home and garden décor industry at the 22nd Annual Accessories Resource Team (ARTS) gala event on January 2, 2011.[37] In 2012, HGTV won the Dixon Award for Best TV Channel.[citation needed]
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