604 Records (stylized as VIOIV Records) is a music production company. It is named after area code 604 of the Lower Mainland, where the company's offices are located.
Simkin launched the companion label Light Organ Records in 2010 to release music by indie rock bands who he felt did not fit with 604's image.[4]
In 2014, mainly due to the revenue from the success of Carly Rae Jepsen's Call Me Maybe, 604 Records relocated to a larger office and opened 604 Studios, a multimedia production facility featuring two recording studios, soundstage and in-house production team.[5]
In March 2022, the company announced plans to launch an NFT platform.[3]