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Addition Elle
Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021.[2] Addition Elle clothing line can now be found at sister store, Penningtons.[3] SummaryThe name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001.[4] Addition Elle had 139 locations across Canada.[5] All clothing comes in at least a ladies' size 14 and goes up to size 26.[5] The target demographic of the store was full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.[6] Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores. Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.[7] Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.[8][9] References
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