Adventure Travel (bus company)

Adventure Travel
	Enviro200 in Cardiff
Parent	ComfortDelGro
Founded	2008
Headquarters	Cardiff
Service area	South Wales
Service type	United Kingdom Bus & coach services
Routes	30
Destinations	Cardiff, Swansea, Gowerton
Depots	Cardiff, Swansea
Website	www.adventuretravel.cymru

Adventure Travel^[1] (stylised as Adventuretravel; formerly NAT Group and New Adventure Travel) is a bus and coach company in South Wales. It is a subsidiary of ComfortDelGro.

History

Established in 2008 with four buses, Adventure Travel has now grown to have over 100 buses and coaches in its fleet from May 2020 - with most buses being second-hand from London.

Adventure Travel purchased Humphrey's Coaches of Pontypridd in 2011, and has since purchased the businesses of VR Travel of Merthyr Tydfil in October 2013^[2] and Select Local Bus of Neath in 2015.^[3]^[4]

In February 2018 the business was purchased by ComfortDelGro. Adam Keen of Damory Coaches was appointed managing director of New Adventure Travel.^[5]

It was confirmed in late 2019 that the business is being progressively rebranded to Adventure Travel, with the coaching side of the business being rebranded to Adventure Coachlines.^[6]

In May 2020, Adventure Travel permanently ceased all operational work in mainland Europe due to COVID-19 pandemic, and is now focusing on its United Kingdom bus and coach services.^[7]

Routes

Mercedes-Benz Citaro spotted in Cardiff working the flagship "crosscity" C1 service to Pontprennau

Adventure Travel have won various routes in their operation, these include:

Adventure Travel initially started bus routes in Cardiff city centre in 2013, operating tendered local services to Cardiff Council - however, when Crossgates Coaches (trading as Veolia Transport Cymru) ceased operation in the Pontypridd area, Adventure Travel quickly registered these lost routes - them being the 102, 103, 105, 106 and 108
In August 2014, Adventure Travel were successful in its bid to operate the Gower Explorer buses, taking over from the former operator First Cymru on 26 October 2014.
Adventure Travel also took over the T9 TrawsCymru route from Cardiff to Cardiff Airport from First Cymru.^[8] The T9 was run by Adventure Travel using Optare Tempo and was due to be replaced with Optare MetroCity, but the route T9 was cancelled before the Metrocity could see service.
Adventure Travel run the TrawsCymru T6 between Swansea bus station and Brecon using branded Optare MetroCitys.
In April 2018, Adventure Travel took on the running of the TrawsCymru T1C between Cardiff and Aberystwyth using a branded Mercedes-Benz Tourismo.
Adventure Travel run the remaining Rail linc route - the 905 between Rhoose Cardiff International Airport railway station and Cardiff Airport.
In August 2019, Adventure Travel was named the operator for five key bus routes in Swansea.^[9]
On 10 June 2020, Adventure Travel announced it was to start operating the Severn Express. The route was branded as the X7 'TrawsHafren' and operated between Chepstow and Bristol via Cribbs Causeway.^[10] The route began on 15 June 2020, taking over from Stagecoach West and ran for a six-month trial period until 31 December 2020. It was run with Mercedes-Benz Citaro.^[11] As of 4 January 2021, the route is numbered T7 and is operated by Newport Bus.
On 29 June 2020, the G1 route covering Coryton, Gwaelod-y-Garth, Llandaff North, Tongwynlais, and Whitchurch was transferred to Fflecsi, a trial demand responsive transport service, where Adventure Travel operates the service in Cardiff, in partnership with Transport for Wales, and the local council.^[12] This has since been reinstated to a normal public service. As of 1 April 2024, this service no longer ran.
On 1 April 2024, the emergency subsidy scheme by the Welsh Government was replaced by a series of local authority tenders, for all public bus routes other than those that can operate commercially. Adventure Travel suffered major losses in the re-tendering process and lost a total of 34 bus services across Rhondda Cynon Taf, Caerphilly County Borough, Merthyr Tydfil County Borough, Swansea and Monmouthshire.^[13]

Controversy

In May 2015 the company faced criticism for two adverts on the back of its route X1 buses which showed a scantily clad woman and man holding a placard saying "Ride me all day for £3". Adventure Travel said that the advertising campaign had been a "tongue-in-cheek" effort to target the younger generation and no offence had been intended, but that due to the volume of complaints, it would remove the adverts immediately.^[14]

In March 2019, Adventure Travel was fined £17,550 for buses not running to registered timetables. The company also had 4 buses taken off the road due to them having defects. ComfortDelGro claimed this was due to staff shortages, and the company have since implemented new software with better monitors to make sure routes run the schedule.^[15]

2019 saw residents of Thornhill, Cardiff rebel against Adventure Travel's X8 service.^[16] The route has since been amended.

Fleet

As of April 2024, Adventure Travel operated around 100 vehicles out of depots in Cardiff and Swansea.^[17] The bus service fleet mainly consists of second-hand vehicles, either from London operators or their sister company, Metroline. The group also previously operated older vehicles like Alexander ALX400 and Plaxton President, but due to the fleet standardisation program they have all been retired.

Adventure Travel currently, as of April 2024, operate the following vehicles in their bus service fleet:

Depots

Adventure Travel's headquarters are at Coaster Place in Cardiff. However, the company also operate a depot at Swansea. The group have also previously operated depots at the following locations:

Pontypridd

Since the purchase of Humphrey's Coaches in Pontypridd in 2011, AdventureTravel maintained a strong presence throughout the area establishing a network of local bus services to Ynysybwl, Glyncoch, Nantgarw, Treforest, Upper Boat, Trallwn as well as longer distance services to Bridgend and Porthcawl. After 13 years of providing bus services in Pontypridd, Adventure Travel closed the depot after a series of local authority tenders (in which the company experienced great losses) and is now used for storage for vehicles surplus to requirements.

Newport

Adventure Travel previously ran a number of commercial services^[18] to compete with Newport Bus after Adventure Travel won their school services, enabling them to run bus routes off the back of them.

Subsequently, Adventure Travel withdrew from Newport and closed its Newport depot.

Skewen

Following the purchase of Select Local Bus of Neath, Adventure Travel ran a number of ex-Select routes^[19] and vehicles from this depot. Adventure Travel has since withdrew from the Neath area and has closed its depot.

Abercrave

Adventure Travel purchased the Abercrave depot when Crossgates Coaches ceased trading. The depot was used for storage but was sold and is now closed.

References

^ Companies House extract company no 6507924 New Adventure Travel Limited
^ "NAT Group officially purchases Merthyr Tydfil based VR Travel". NAT Group. Archived from the original on 12 June 2018. Retrieved 15 April 2015.
^ "NAT Group purchases Select Local Bus of Neath". NAT Group. Archived from the original on 4 March 2016. Retrieved 15 April 2015.
^ "NAT buys Select Bus Service assets". Coach & Bus Week. 7 April 2015.
^ Deakin, Tim (1 July 2019). "Adam Keen joins New Adventure Travel Group". Route One. Archived from the original on 11 June 2020. Retrieved 26 May 2020.
^ "AdventureCoachlines (@AdvCoachlines)". Twitter. Retrieved 26 May 2020.
^ "International Travel Announcement". NAT Group. 18 May 2020. Archived from the original on 10 April 2021. Retrieved 26 May 2020.
^ "All change on Gower buses". South Wales Evening Post. 5 August 2014. Archived from the original on 20 May 2015.
^ "Press Release August 2019". NAT Group (Press release). 30 July 2019. Archived from the original on 15 August 2020. Retrieved 26 May 2020.
^ "X7 - TrawsHafren". NAT Group. Archived from the original on 25 January 2021. Retrieved 10 June 2020.
^ @nat_group (10 June 2020). "Good Afternoon, single deck buses will be allocated on this route. ^C" (Tweet). Retrieved 11 June 2020 – via Twitter.
^ "Cardiff North G1". Transport For Wales. Retrieved 11 June 2021.
^ "Service Changes from the 1st of April". Adventure Travel Cymru.
^ "South Wales 'Ride me' bus advert sparks online backlash". BBC News. 11 May 2015. Retrieved 12 May 2015.
^ "Fined for Delays & Unsafe Buses – No X8 Buses Here". www.nox8buseshere.com. Retrieved 26 May 2020.
^ "No X8 Buses Here – Say NO to NAT Group". www.nox8buseshere.com. Retrieved 26 May 2020.
^ ComfortDelGro buys New Adventure Travel for £13.4 million Archived 10 February 2018 at the Wayback Machine Route One 7 February 2018
^ "Services operated by Newport depot". Archived from the original on 25 March 2016.
^ "Neath". Archived from the original on 25 October 2016.

External links

Company website
Media related to NAT Group at Wikimedia Commons

[1] Companies House extract company no 6507924 New Adventure Travel Limited

[2] "NAT Group officially purchases Merthyr Tydfil based VR Travel". NAT Group. Archived from the original on 12 June 2018. Retrieved 15 April 2015.

[3] "NAT Group purchases Select Local Bus of Neath". NAT Group. Archived from the original on 4 March 2016. Retrieved 15 April 2015.

[4] "NAT buys Select Bus Service assets". Coach & Bus Week. 7 April 2015.

[5] Deakin, Tim (1 July 2019). "Adam Keen joins New Adventure Travel Group". Route One. Archived from the original on 11 June 2020. Retrieved 26 May 2020.

[6] "AdventureCoachlines (@AdvCoachlines)". Twitter. Retrieved 26 May 2020.

[7] "International Travel Announcement". NAT Group. 18 May 2020. Archived from the original on 10 April 2021. Retrieved 26 May 2020.

[8] "All change on Gower buses". South Wales Evening Post. 5 August 2014. Archived from the original on 20 May 2015.

[9] "Press Release August 2019". NAT Group (Press release). 30 July 2019. Archived from the original on 15 August 2020. Retrieved 26 May 2020.

[10] "X7 - TrawsHafren". NAT Group. Archived from the original on 25 January 2021. Retrieved 10 June 2020.

[11] @nat_group (10 June 2020). "Good Afternoon, single deck buses will be allocated on this route. ^C" (Tweet). Retrieved 11 June 2020 – via Twitter.

[12] "Cardiff North G1". Transport For Wales. Retrieved 11 June 2021.

[13] "Service Changes from the 1st of April". Adventure Travel Cymru.

[14] "South Wales 'Ride me' bus advert sparks online backlash". BBC News. 11 May 2015. Retrieved 12 May 2015.

[15] "Fined for Delays & Unsafe Buses – No X8 Buses Here". www.nox8buseshere.com. Retrieved 26 May 2020.

[16] "No X8 Buses Here – Say NO to NAT Group". www.nox8buseshere.com. Retrieved 26 May 2020.

[R1-17] ComfortDelGro buys New Adventure Travel for £13.4 million Archived 10 February 2018 at the Wayback Machine Route One 7 February 2018

[18] "Services operated by Newport depot". Archived from the original on 25 March 2016.

[19] "Neath". Archived from the original on 25 October 2016.

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Adventure Travel (bus company)

History

Routes

Controversy

Fleet

Depots

Pontypridd

Newport

Skewen

Abercrave

References

External links

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