Chico Marketplace originally opened in 1988 as Chico Mall. Its original anchor stores were Troutman's Emporium, Gottschalks, Longs Drugs, and Sears. Longs Drugs was soon converted to a JCPenney store, which moved from North Valley Plaza, a former competing shopping mall that has since converted into a conventional shopping center. As a result, Longs moved its store to nearby Paradise.[3] Upon opening, the mall had over 95 stores and cost more than $4 million to build.[4]
Following the bankruptcy and closing of the Troutman's store, it was converted to Dick's Sporting Goods in 2012.[5] Prior to this addition, original mall expansion plans instead called for demolishing the former Troutman's building, then home to a local furniture store, in favor of a new lifestyle center wing.[6]
After Gottschalks went out of business, its space became a Forever 21 store in 2009,[7] which closed in 2020 as part of a plan to close 111 stores nationwide.[8]
Sears, the last remaining original anchor store, announced on June 6, 2017, that it would close the Chico Mall store in September 2017 as part of a plan to close 72 stores nationwide.[9]
On May 13, 2020, Chico Mall was renamed to its current moniker as part of its reopening from the COVID-19 lockdown that shuttered the mall in March 2020. Along with the reopening was the addition of Planet Fitness, which opened on July 28, 2020, replacing the mall's food court,[10] and H&M, which opened on September 24, 2020.
In 2021, Burlington, Petco and HomeGoods all opened throughout the year in the anchor building that formerly housed Gottschalks and Forever 21.[11]Western wear retailer Boot Barn filled the remaining spot in 2023.
On February 8, 2023, home furnishings retailer At Home opened in the former Sears.[12]