Drifter was a wafer-based chocolate bar. Rowntree's[2] launched Drifter in 1980, consisting of a wafer with caramel layered on top, covered with milk chocolate. Nestlé later produced the bar following their takeover of Rowntree's in 1988.
About
90 million bars were produced each year.[3] Among its advertising slogans, it has been referred to as "the chewy chocolate biscuit that you really have to get your teeth into."
In 2007, Nestlé discontinued Drifter before reintroducing it in May 2008, enjoying a similar act of nostalgia as Cadbury'sWispa bar. In October 2018, Drifter, which at the time was being produced at the Nestlé Fawdon factory in Newcastle Upon Tyne, UK, was discontinued by Nestlé due to low consumer demand.[citation needed]
The bar was advertised in the 1990s with a series of TV ads involving people speaking slang or jargon, with the tagline "do you catch my drift?".
McFlurry
In June 2011, McDonald's introduced a limited edition Drifter McFlurry which was available from 15 June until 26 July 2011.[4]
1 Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
