In 1993 Mike Kluge became German National Champion and runner-up World Champion riding a FOCUS bike.[1]
In 1998 Jörg Arenz became the German cyclocross champion on a FOCUS bike.[1]
In 2005 Hanka Kupfernagel became the cyclocross World Champion on a FOCUS Mares Team bike.[1]
In 2008 four athletes sponsored by Focus won titles at the German Cyclocross Championships for juniors, women, 23-and-under, and elite.[1][4]
In 2009 the company commenced a partnership with Team Milram. They will partner with Team Katusha for season 2011 since Team Milram will fold at the end of the 2010 season.[1]
In 2010 the company sponsors racing teams such as Team Van Vliet, Team Jelly Belly and Team NetApp.[1][5] They also sponsor mountain bike teams Team M.I.G. (Made in Germany) and an Italian amateur team Focus Italia.[5] The company is also an official partner of the 2010 Tour de Suisse.[6]
In 2011 the company began sponsoring Team Katusha, and continued sponsoring Team Jelly Belly and Women's Team VanderKitten.
In 2012 Focus parted company with Team Katusha, citing differing views on strategy, and partnered with the Italian team Acqua & Sapone.[7]
^ Frothingham, Steve (18 August 2021). "UPDATED: Bay Area retail powerhouse Mike's Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo". Bicycle Retailer & Industry News. ...Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, ... Migndert Pon opened a retail store in Holland in 1867 that sold general goods including bicycles. The Pon business later began to import and distribute auto brands including Opel, Volkswagen and General Motors. Today the company remains owned by the Pon family and has more than 13,000 employees. In addition to the brands mentioned above, Pon owns the Union and Kalkhoff bike brands,