YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen , Germany, and "YT Mills" in San Clemente, California , and Guildford , Surrey , England , with a third location planned in Bentonville, Arkansas .[ 2] [ 3] With its origins in dirt jumping and freeriding , YT has expanded its lineup to include all forms of mountain biking and gravel biking.
History
YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland.[ 1] Flossman and Stefan Willared built and sold their first bike, a dirt jumper , under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries.[ 4]
YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike.[ 5] YT expanded their linup with the all-mountain Jeffsy in 2017,[ 6] the Decoy e-bike in 2019,[ 7] the Izzo trail bike in 2020,[ 8] and the Szepter gravel bike in 2022.[ 9]
In 2021, private equity firm Ardian acquired a majority stake in the company.[ 10]
Model range
A YT Izzo, photographed in Mobile, Alabama .
Dirtlove: Dirt Jumper
Tues: Downhill 200mm travel
Capra: Enduro 170/170mm travel
Jeffsy: All - mountain 150mm/145
Izzo: Trail 130mm
Szepter: Gravel 40mm
Decoy: enduro/all mountain e-bike
Racing
YT began sponsoring a professional race team, the YT Mob, in 2012 with freerider Andreu Lacondeguy . Cameron Zink joined the squad in 2014; that year, Lacondeguy and Zink finished first and second at Red Bull Rampage .[ 11] Aaron Gwin won the 2016 & 2017 downhill UCI Mountain Bike World Cup while a member of the YT Mob.[ 12]
References
^ a b "YT Industries GmbH, Hausen, Germany" . North Data . Retrieved 15 July 2023 .
^ "The YT Mill" . YT-Industries . Retrieved 15 July 2023 .
^ Jacobs, Joe (25 May 2023). "YT Industries Experience Center coming to Bentonville" . Arkansas Outside . Retrieved 15 July 2023 .
^ Wragg, Matt (8 February 2016). "From the Top: Stefan Willared" . Pinkbike . Outside, Inc. Retrieved 15 July 2023 .
^ "Growing Up - A Visit with YT Industries" . Vital MTB . 1 October 2015. Retrieved 15 July 2023 .
^ Kazimer, Mike (16 January 2017). "YT Jeffsy CF Comp 1 - Review" . Pinkbike . Outside, Inc. Retrieved 15 July 2023 .
^ Roe, Dan (28 March 2019). "Bludgeon the Mountain on YT Industries' New Enduro e-MTB" . Bicycling . Retrieved 15 July 2023 .
^ Barber, Jeff (5 November 2020). "The YT Izzo Touches Down on Endurance Island" . Singletracks . Retrieved 15 July 2023 .
^ Kohler, Simon (3 November 2022). "New YT Industries SZEPTER CORE 4 2023 first ride review" . Gran Fondo . Retrieved 15 July 2023 .
^ Leggett, Alicia (3 August 2021). "YT Industries Acquired By Private Equity Group Ardian" . Pinkbike . Outside, Inc. Retrieved 15 July 2023 .
^ "Red Bull Rampage - YT To Sponsor For First Time in 2015" . Vital MTB . 8 October 2015. Retrieved 15 July 2023 .
^ McKall, Terry (21 December 2018). "Aaron Gwin off YT for 2019 World Cup season" . Canadian Cycling Magazine . Gripped Publishing Inc. Retrieved 15 July 2023 .
External links