Under Kona Coast Radio,[6] KLUU applied for a construction permit as KKHI in February 2005[7] (superseded by a September transaction that same year), and became a variety station owned by Vic Michael of Kona Coast which officially signed on in 2007.[6]
In October 2005, the call sign changed from KKHI to KHAI.[8] In March 2007, Kona Coast sold KHAI to the Educational Media Foundation, which began running its Air1 service,[9] which eventually was switched over to K-love.[A] KHAI obtained the present KLUU callsign from K-love's Jamestown, North Dakota affiliate KJKL in 2015.