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WKYV
WKYV (100.3 MHz) is a commercial FM radio station, licensed to Petersburg, Virginia and serving the Greater Richmond Region in Virginia.[4] The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF).[5] WKYV's transmitter is located off Johnson Road in Petersburg.[6] HistoryWKYV signed on November 27, 1992, as WSVV, and carried an urban AC format that was targeted towards its city of license, Petersburg.[7] In August 1994, it would change call letters to WSOJ, but continued with the urban AC format.[8] On February 10, 1998, WSOJ began simulcasting on newly acquired sister WVGO, which dropped its oldies format.[9] Radio One would buy the station in March 1999.[10] In October 1999, the WVGO/WSOJ simulcast ended, and Radio One began simulcasting their then-country station, WJRV ("105.7 The River") on WSOJ with new calls WARV-FM. In March 2001, Radio One sold the station to Honolulu Broadcasting, who would then lease it to Cox Radio via a local marketing agreement, and would split the simulcast by flipping WARV to a current-heavy country format as "Cat Country" to complement long-time powerhouse WKHK.[11][12] In December 2002, Honolulu would terminate the LMA with Cox and sell the station to MainQuad Broadcasting, owners of WBBT-FM, and flipped it to ESPN Radio on April 1, 2003, after months of stunting. On January 21, 2004, WARV dropped ESPN programming and flipped to a simulcast of WBBT, which would also adopt an oldies format on the same date.[13][14] In December 2005, WBBT and WARV, along with sister stations WWLB and WLFV, were purchased by Philadelphia-based Main Line Broadcasting.[15] On July 1, 2014, Main Line Broadcasting sold its Richmond stations to L&L Broadcasting, with the combined entity taking the name Alpha Media.[16] On October 20, 2014, WARV switched from simulcasting WBBT to sister WWLB, which aired a country format as "The Wolf".[17] On December 5, 2016, EMF filed an application with the FCC to purchase both WARV-FM and WLFV for $2 million.[18] On March 22, 2017, following the consummation of EMF's purchase, the station began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[19] On March 23, 2017, EMF re-launched the station as "K-Love".[20] On April 24, 2017, WARV-FM became WKYV as part of a call letter exchange with its sister station on 90.1 FM in Colonial Heights (the WARV-FM calls were a better match for that station's new identity as part of EMF's Air1 network). References
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