1480 in the Richmond was originally used by WLEE, which had moved there from 1450 kHz in 1950 as part of a power increase. WLEE, which grew to be the main Top 40 radio station in Richmond in the 1960s and early 1970s, shared its time with an even older station, WBBL, which broadcast church services on Sunday. WLEE was shuttered December 31, 1988, for economic reasons, taking WBBL with it.
Sale
On July 14, 2015 Davidson Media Group announced it would be selling WTOX and sister station WVNZ to TBLC Virginia Holdings, LLC. for $400,000.[3] The sale was consummated on November 5, 2015.
In late 2018, Mobile Radio Partners assumed programming control, and put its Ultra Richmond format, already heard on WULT, on WTOX. Effective June 9, 2021, Mobile Radio Partners acquired WTOX, WVNZ, and a translator from TBLC Media for $209,500.
1480 The Line
On July 24, 2023, WTOX split from its simulcast with WULT and changed its format to sports gambling, branded as "1480 The Line".[4]
