Lambo Xtra
Lambo Xtra (formerly 9janimi Channel)[7] is a Nigerian Lagos-based platform for youth culture, launched in 2010[8] by Nigerian startup theMedia 360 Company Ltd.[9][10] Its primary content is Afro pop music. HistoryThe main services are music and movie streaming.[11][12] There are two subscription tiers: The Freemium (free) and Premium (paid) offerings. The service is available on Web and via mobile apps.[13][14] The channel pays royalties to artists.[15] The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement.[16] 9janimi[17][18] is a Yoruba phrase, which means "I’m a Nigerian". 9janimi Channel[19] was established in 2010 in Lagos, Nigeria by Soltesh Iyere.[20] To further assist in the expansion of the streaming service in Africa, they've also partnered with Bashro Beats[21] in the United Kingdom to deliver services to Nigerians there. The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts.[22][23] With singer-songwriter Halle Mordu[24][25][26] and model Idia Aisien are its brand ambassadors.[8][27][28][29] Awards and nominationsNominated – New Media Broad Awards 2014[30][31] References
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