Marukome

Marukome Co., Ltd.
	Marukome headquarters and factory in Nagano
Native name	マルコメ株式会社
Company type	Private KK
Industry	Food
Founded	1854; 171 years ago
Headquarters	Nagano, Japan
Area served	Worldwide
Key people	Atsuki Aoki; (President)
Products	Miso paste; Instant miso soup; Seasonings;
Revenue	JPY 43.9 billion (FY 2016) (US$ 390 million) (FY 2016)
Number of employees	436 (as of March 31, 2017)
Website	Official website
	Footnotes / references;

Marukome Co., Ltd. (マルコメ株式会社, Marukome Kabushiki-gaisha) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.^[3]

On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.^[4]

As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.

Marketing

In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.^[5]

References

^ "Company Profile" (in Japanese). Marukome. Retrieved April 3, 2018.
^ "About Marukome". Marukome. Retrieved Nov 21, 2022.
^ Shurtleff, William; Aoyagi, Akiko (February 19, 2014). History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014). Soyinfo Center. p. 2459. ISBN 978-1-928914-65-5.
^ Nancy Luna (December 6, 2007). "Japanese miso giant opens Irvine factory". The Orange County Register. Retrieved December 16, 2007.
^ McGee, Oona (July 22, 2017). "Japanese company produces organic miso powder in collaboration with model Miranda Kerr". SoraNews24. Retrieved April 3, 2018 – via Japan Today.