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Olowo Imade succeeded his father, Ojugbelu at Okiti Upafa (Upafa Hills). He led his people to Oke-Made (Made-Hills) where they had a short-lived stay mainly due to wars and incessant thunderstorms which caused several fatalities of the Omo-lowos. They eventually moved to Okiti-Asegbo (present day center of Owo town^[1]) and expanded to the southern part of town where Olowo Imade along with the Ighare warriors/chiefs conquered the land and settled. The area was designated the Iloro (Uloro) quarters. Today, the 12 Iloro (Ighare) Chiefs are responsible for the installation and burial of the Olowo.^{[citation needed][2]}

Olowo Imade is credited for naming the Owo Kingdom and establishing the Olowo Title. The meaning of Olowo means "He who Deserves Respect"^{[citation needed][2]}

Olowo Imade passed away in 1106 AD at Owo and was succeeded by Olowo Korodo.^[1]

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