PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry.[1][2] PubMatic's sell-side,[3]real-time programmatic ad transaction advertising software[4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems,[5] while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.[6]
History
PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar.[7] PubMatic software was developed in Pune, India.
In 2011 the company hired Steve Pantelick as CFO,[8] and in 2012 PubMatic raised $45 million from investors.[9]
In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million.[10]
In 2015, PubMatic opened an office in Latin America.[11]
By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers.[12]
In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent.[3]
In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers.[13]
In November 2020, PubMatic filed for an IPO in Nasdaq.[14] The company launched its IPO on 9 December 2020. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga, with Verizon comprising about a quarter of Pubmatic's revenue during the previous year.[4]
Activities
PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies.[15][16] The company also produces quarterly reports about advertising prices.[17][18][19]
