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Rinaldo S. Brutoco
Rinaldo S. Brutoco
Born	(1947-02-27) February 27, 1947 (age 77) Toronto, Canada
Nationality	American
Occupation(s)	Corporate Executive, Attorney
Spouse	Lalla D. Brutoco
Website	www.worldbusiness.org

Rinaldo S. Brutoco (born February 27, 1947) is a Canadian-born American attorney, corporate executive, and entrepreneur. He is known for his contributions to public interest law, business leadership, and sustainable innovation. Raised in Southern California, Brutoco has remained a California resident throughout his career.

Brutoco was born in Toronto, Canada, and raised in Southern California. He graduated from Santa Clara University in 1968 with a bachelor's degree in Economics and Philosophy.^[1] He subsequently earned a Juris Doctor degree from the University of California, Los Angeles (UCLA) School of Law in 1971.^[1][2]

In 1972, Brutoco founded the California Public Interest Law Center, an organization that achieved a landmark legal victory against the California Public Utilities Commission, resulting in a $143 million refund to customers of Pacific Telephone and Telegraph Company.^[3]

Brutoco co-founded Channel 100, the world’s first pay cable television company, in 1972, serving as Executive Vice President and Chief Operating Officer.^[4] He also served as Chairman and CEO of the Red Rose Collection, a lifestyle mail-order catalog company recognized as one of Inc. magazine’s 500 fastest-growing private companies for three consecutive years. The company was notable for being the first catalog retailer to sell A Course in Miracles.^[5][6][7]

From 1992 to 2018, Brutoco was a board member of Men’s Wearhouse (now Tailored Brands), where he served on the Audit Committee and played a key role in the company’s initial public offering.^[8][9]

Currently, he is the Principal and CEO of ShangriLa Consulting Group, Inc., as well as the Founder and CEO of Seven Oaks Ranch, a manufacturer and distributor of organic food and cosmetics. Brutoco is also the Founding Chairman of H2 Clipper, a company developing hydrogen-powered dirigibles for sustainable transportation.^[10]

He is the Founding Chairman of The Optimist Daily, a digital platform delivering positive news to over 30,000 subscribers.^[11]

In 1987, Brutoco and Willis Harman co-founded the World Business Academy with other business people to create a nonprofit think tank and business network dedicated to ethical leadership and sustainable business practices.^[12][5]

From 2009 to 2010, he chaired the Evolutionary Leaders Administrative Circle, an initiative under the Evolutionary Leaders organization^[13].

In 2013, Brutoco co-founded JUST Capital, a nonprofit that promotes stakeholder capitalism by providing market data on corporate social responsibility. Originally a collaboration between the World Business Academy and the Chopra Foundation, it now operates as an independent organization headquartered in New York City, with Brutoco serving on its executive committee and chairing its Audit and Finance Committees.^[14]

Brutoco has received numerous accolades, including:

• A United States Congressional Commendation in 2010.^[15]
• The Ellis Island Medal of Honor in 2016.^[16]
• The Santa Barbara United Nations Association Peace Prize in 2018.^[17]

Brutoco has co-authored several books, including:

• Freedom from Mid-East Oil (2007), which examines the intersection of global warming, peak oil, and energy consumption.^[18][19]
• Profiles in Power: The Anti-Nuclear Movement and the Dawn of the Solar Age (1997), which highlights alternatives to fossil fuels and nuclear energy.^[20]
• The New Paradigm in Business: Emerging Strategies for Leadership and Organizational Change (1993), based on a seminar he delivered on innovative leadership approaches^[21].

• The Methane Accelerator (2019)
• Nuclear Power: Totally Unqualified to Combat Climate Change (2014)
• Business Warrior Monk: Core Principles (2019)
• The New Paradigm of Corporate Governance (2005)
  • The Buck Stops Here
  • Tribal Values – Guidelines for CEO Succession
  • The Demise of the Imperial CEO