SaveUp was a free financial management site and iOSapp[1] that used prizes to incentivize Americans to save money and pay down debt.[2] The company was founded in 2011 by Priya Haji and Sammy Shreibati.[3] Haji died of a brain aneurysm soon after[4] and Paul Burt purchased the app in 2015.[5] It has partnered with the thinktank Filene Research Institute.[6] SaveUp raised $7 million in funding from BlueRun Ventures and True Ventures.[7]
SaveUp monitored account balances in order to issue credits. Credits, similar to reward points, were awarded every time a user saves money or reduces debt, and can be used for the chance at cash and prizes.[8][9][10] It was listed as one of 2011's Top 100 websites by PCMag.[11]
