The congregation was founded in 2005 by Chabad-Lubavitch Rabbi Dovi Scheiner and his wife Esty.[3][4][5]
On September 15, 2009, the SoHo Synagogue signed a 7-year lease for the ground floor of 43 Crosby Street, located between Spring and Broome Streets. Previously a Gucci retail outlet, designer Dror Benshetrit transformed the space into an oppulant synagogue to cater for the growing "hipster" Jewish community.[6][7][8]
By 2015, the congregation, which did not charge a membership fee, was losing money. An online spin off of the physical synagogue, called Synago, was established in 2015,[9] yet ultimately failed. In late 2015, Scheiner was trying to establish a similar synagogue in Los Angeles.[10]
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