Tōtaranui is noted for the golden colour of its sand, more intense than other beaches in the Park, the result of a high content of orthoclase minerals in the eroded granite sands of the vicinity.
Once a farming settlement, the only permanent residents now are DOC staff. During summer the population swells by up to 1000 campers plus hikers on the track. Water taxi services from Mārahau link Tōtaranui with other localities around the Park coastline, while a road links Tōtaranui with Tākaka via Pigeon Saddle.
Farming ceased after the foundation of the Abel Tasman National Park in 1942 and forest has been allowed to naturally regenerate through manuka and kanuka to its original mix of southern beech and lowland podocarp.