The Franchise (2024 TV series)

*The Franchise*
The Franchise
	Promotional poster
Genre	Comedy; Satire;
Created by	Jon Brown
Starring	Himesh Patel; Aya Cash; Jessica Hynes; Billy Magnussen; Lolly Adefope; Darren Goldstein; Isaac Powell; Richard E. Grant; Daniel Brühl;
Music by	Trent Reznor; Atticus Ross; Jeff Cardoni;
Country of origin	United States; United Kingdom;
Original language	English
No. of seasons	1
No. of episodes	6
Production
Executive producers	Armando Iannucci; Sam Mendes; Pippa Harris; Jon Brown; Marina Hyde; Keith Akushie; Nicolas Brown; Julie Pastor; Tony Roche; Jim Kleverweis;
Producers	Juli Weiner; Dillon Mapletoft; Dean O'Toole;
Cinematography	Carl Herse
Running time	28 minutes
Production companies	Neal Street Productions; Dundee Productions;
Original release
Network	HBO
Release	October 6, 2024 –; present

The Franchise is a 2024 satirical comedy television series created by Jon Brown, and executive produced by Brown, Armando Iannucci and Sam Mendes. The series premiered on October 6, 2024, on HBO.^[1]

Premise

Depicts a behind-the-scenes look at a film that's part of a larger superhero film franchise. The series follows Daniel, the first assistant director (1st AD), as he deals with the day to day problems working on Tecto: Eye of the Storm, which is a minor film in the franchise compared to the higher priority "team-up" film, Centurios 2.

Cast

Main

Himesh Patel as Daniel Kumar, the overworked first assistant director who juggles the film’s chaotic demands, trying to keep the project on track while secretly caring more about the superhero genre than he admits
Aya Cash as Anita, the ambitious new producer and Daniel’s ex, focused on using the project as a springboard to more prestigious films, often clashing with Daniel’s earnestness
Jessica Hynes as Steph, a devoted script supervisor and staunch supporter of the director’s “vision,” even when it leads to absurdity on set
Billy Magnussen as Adam, Tecto’s self-conscious lead actor, whose eccentric fitness regimens and insecurities clash with his superhero persona
Lolly Adefope as Dagmara "Dag" Nwaeze, the sharp-witted third assistant director, who sees through the industry's pretensions and frequently delivers biting commentary
Darren Goldstein as Pat Shannon, a brash studio representative who enforces studio interests, often derailing the production with last-minute directives
Isaac Powell as Bryson, the frazzled go-between for the studio head Shane, tasked with conveying outlandish directives to the set
Richard E. Grant as Peter Fairchild, a seasoned British actor playing “Eye,” bringing both disdain and theatrical flair to his role
Daniel Brühl as Eric Bouchard, the highbrow director with an inflated ego and endless tweaks, unfit for the blockbuster studio system

Recurring

Justin Edwards as Rufus Maley, a featured extra
Ruaridh Mollica as Jax Cox
Urs Rechn as Horst Sommer
Alex Gaumond as Justin Barrett, the original producer

Guest

Katherine Waterston as Quinn Walker, the actress playing the Lilac Ghost
Nick Kroll as Kyle, the actor playing the Gurgler who has a past with Adam

Episodes

No.	Title ^[2]	Directed by	Written by	Original air date ^[2]	U.S. viewers (millions)
1	"Scene 31A: Tecto Meets Eye"	Sam Mendes	Jon Brown	October 6, 2024 (2024-10-06)	N/A
Dag begins her first day on the chaotic set of the comic book movie Tecto: Eye of the Storm. Pat, a studio executive, is visiting, so first AD Dan negotiates with the eccentric director, Eric, about the film's lighting. Eric begins shooting a scene where the protagonist Tecto (played by Adam) speaks with The Eye (played by Peter) in a meeting attended by "Moss Men" and "Fish People", only to be upset by Pat's news that during the production of Centurios 2, a tentpole team-up movie set chronologically prior to Eye of the Storm, the studio decided to massacre the Fish People. Eric's impulsive decision to include a new lighting rig has sunburnt the eyes of Adam and Peter. Eric's favored producer is fired and replaced with Anita, with whom Dan has history.
2	"Scene 36: The Invisible Jackhammer"	Liza Johnson	Tony Roche	October 13, 2024 (2024-10-13)	N/A
Anita calls an early meeting and cancels it, setting the crew on edge. Dan becomes determined to nail the stunt-heavy scene being filmed. The shoot is hindered by Peter's spine, Adam's awkwardness at the choreography required for the script's "invisible jackhammer", and Eric's refusal to shoot without 80 extras. Anita scolds Daniel in front of the crew to establish herself and fend off any questions about their previous fling. Dan privatedly implores Anita to cut the scene and to convince Shane to focus more on the creative aspect, as audiences are experiencing superhero fatigue. Pat warns Anita that the studio is iffy on Tecto and assures her that if the film fails it will not be pinned on her. The crew completes the stunt.
3	"Scene 54: The Lilac Ghost"	Liza Johnson	Rachel Axler	October 20, 2024 (2024-10-20)	TBD
Pat asks Anita to increase the feminist optics on Tecto to mitigate backlash from the cancellation of the franchise's planned all-female film. She asks the crew to beef up a supporting superheroine, the Lilac Ghost. The crew scrambles to give the Lilac Ghost a superpower and decide on the powerful "Stick of Maximum Potency" despite Dan's protests about comic accuracy and shooting logistics. The Lilac Ghost's actress Quinn is reluctant to return to set because of the toxic environment and fandom. Meanwhile, Adam panics about the side effects of his new growth hormones and becomes emasculated by the Lilac Ghost's new powers, causing his team to step in. Anita and Dan agree to work together. Photos of Quinn holding the Stick leak online; to her dismay, the studio increases security measures in response to fan displeasure.
4	"Scene 83: Enter the Gurgler"	Tom George	Dillon Mapletoft	October 27, 2024 (2024-10-27)	TBD
The crew is blindsided by the news that the Gurgler, an unpopular superhero with mucus powers, will cameo in the film. Kyle, the actor playing the Gurgler, resents Adam for a past sitcom they starred in where Adam played a handsome boy and Kyle played his fat brother. The team visits the set of Centurios 2 to retrieve the crystal prop Eric had procured; Anita unsuccessfully tries to negotiate for a better cameo. In attempt to match Kyle's humor, Adam asks Steph to beef up Tecto's humor. Back on set, Adam tries to improvise jokes but is insulted by Kyle. Eric gets fed up with studio interference and drives a golf cart into the Centurios set, infuriating the studio executives.
5	"Scene 16: Eric's Hospital Scene"	Tom George	Keith Akushie	November 3, 2024 (2024-11-03)	TBD
To appease the studio, Anita agrees to include product placement for a Chinese farming company, and the crew worries how to integrate a tractor into the space-set Tecto. Dan suggests adding it to the scene in which Tecto's wife dies in the hospital, which the studio is otherwise iffy on. Adam is jealous that Peter will appear in Centurios 2. He asks Dag to be his donor for a fecal transplant, but Dag misinterprets and defecates in Adam's trailer. Furious that the studio asks for another tractor to be integrated in the film, Eric goes on a tirade against China, which is reported in the industry trades. On Pat's orders, Eric bitterly shoots an endorsement for a Chinese milk brand that had previously been reported unsafe.
6	"Scene 110: Baptism of Fire"	Kevin Bray	Marina Hyde	November 10, 2024 (2024-11-10)	TBD
7	"Scene 113: The Bridge"	TBA	Juli Weiner^[3]	November 17, 2024 (2024-11-17)	TBD
8	"Scene 117: The Death of Eye"	TBA	TBA	November 24, 2024 (2024-11-24)	TBD

Production

Development

It was announced in August 2022 that HBO had greenlit a pilot for the series from Armando Iannucci, who would write the pilot alongside Keith Akushie and Jon Brown, with Sam Mendes set to direct, who also conceived of the idea of the series.^[4] In August 2023, it was ordered to series.^[5]

Casting

In December 2022, Billy Magnussen, Jessica Hynes, Darren Goldstein, Lolly Adefope and Isaac Cole Powell were cast in main roles, with Richard E. Grant and Daniel Brühl set to recur.^[6] In August 2023, Himesh Patel and Aya Cash were cast as series regulars.^[5]

Filming

Production on the pilot was completed before July 14, 2023, with filming suspended until the conclusion of the 2023 SAG-AFTRA strike.^[5] Filming for the first season commenced on February 26, 2024, with a planned three month production,^[7] at Warner Bros. Studios Leavesden in Leavesden, Hertfordshire, England.^[8]

Reception

On the review aggregator website Rotten Tomatoes, The Franchise has an approval rating of 73% based on 49 reviews, with an average rating of 6.50/10. The website's critics consensus reads, "Teeming superb actors having a ball playing hapless hacks, The Franchise pulls some of its punches against Hollywood malaise but overall makes for a tart treat."^[9] Metacritic, which uses a weighted average, assigned a score of 67 out of 100 based on 28 critics, indicating "generally favorable" reviews.^[10]