In 2003, the league had struck a committee to examine the feasibility of adding a tenth team, with the leading candidate cities being Quebec City and Halifax.[1] Before the suspension of the Renegades, league commissioner Tom Wright had indicated that Halifax was the leading candidate for expansion.[2] With the success of Touchdown Atlantic 2010, Moncton was also considered for CFL expansion.[3] No Touchdown Atlantic was played from 2014 to 2018, but it returned in 2019 due to the renewed interest in an Atlantic expansion team.
The first game of the Touchdown Atlantic series was an exhibition pre-season match played in Halifax, Nova Scotia, at Huskies Stadium in June 2005. The game, between the Toronto Argonauts and the Hamilton Tiger-Cats, ended in a 16–16 tie.[9] The game was to gauge Halifax's support for a potential CFL expansion team, which would likely be named the Schooners. Temporary seating was added to boost the capacity, and a sellout crowd of 11,148 attended. It was also used by the league to test its instant replay challenge system[10] which was implemented in the 2006 CFL season.[11]
A second game was to be played on June 3, 2006, at Halifax's Huskies Stadium, with temporary seating for a capacity of 11,000 fans.[12] This game was canceled after the suspension of the Ottawa Renegades, who were scheduled to play the Montreal Alouettes.[13][14]
Regular season games
In October 2009, it was officially announced that the Edmonton Eskimos would face the Toronto Argonauts in Moncton, New Brunswick, on September 26, 2010, in the first regular season game in Atlantic Canada. That game was referred to as Touchdown Atlantic.[15] The game was played at the new Moncton Stadium on the campus of Université de Moncton in front of a reported sellout crowd of 20,725. Tickets went on sale to the general public on March 25, 2010, with a one-day pre-sale being conducted the day before. After 32 hours of being up for sale, the 2010 Touchdown Atlantic was announced as a sellout on March 25, 2010.[16] The Eskimos won the game 24–6 thanks to their 247 interception return yards on six interceptions, the second most interception return yards in CFL history.[17]
A 2011 Touchdown Atlantic game, somewhat erroneously known as Touchdown Atlantic II, took place during the 2011 CFL season, again in Moncton.[18] The Hamilton Tiger-Cats were the designated home team and faced the Calgary Stampeders on September 25 at Moncton Stadium.[19] Hamilton won the game, 55–36.
No Touchdown Atlantic was held in 2012. The 2013 edition of Touchdown Atlantic featured the Tiger-Cats hosting the Montreal Alouettes in Moncton on September 21. The game was held in Moncton due to their stadium in Hamilton being replaced; although Moncton attempted to have the Tiger-Cats play the whole season in Moncton, the team opted to only play one game there and have the rest of the season closer to Hamilton (specifically Guelph). Hamilton won the game 28–26.
No Touchdown Atlantic was held from 2014 to 2018 as the league lost momentum for the event. However, there was renewed interest in football in the Maritimes when a group of businessmen began discussions with the league for a franchise based in Halifax.[20][21] While a stadium would still need to be built in Halifax, the discussions were legitimate enough for the league to encourage a season ticket campaign and led to the naming of the team as the Atlantic Schooners (the same as the proposed team from 1982).[22] To promote interest in the event, a Touchdown Atlantic game was announced for 2019 with the event being hosted by this same group, Schooners Sports and Entertainment (SSE).[23] The Argonauts were designated the home team and the Alouettes the visiting team. TSN's Dave Naylor reported that SSE was considering Halifax, Moncton, and Antigonish, Nova Scotia, as potential game sites, with Moncton being the eventual selection.[24][25] Unlike the 2010–2013 versions, Moncton Stadium was not expanded to host the game, and a sellout crowd of only 10,126 watched as the Alouettes defeated the Argonauts (hosting the game in Moncton to avoid a short-notice conversion after Toronto FC hosted a home game the night before) on August 25, 2019.
On January 23, 2020, it was announced that the Saskatchewan Roughriders would play the Argonauts in a Touchdown Atlantic game that would be the first regular season game to be played in Halifax.[26] The game was scheduled to be played at Huskies Stadium on the campus of Saint Mary's University, where temporary seating would have brought the seating capacity up to 10,000. However, the game was cancelled due to the COVID-19 pandemic.[27]
While no game was scheduled in 2021 due to the pandemic, it was confirmed on March 24, 2022, that the Argonauts would host the Roughriders in Wolfville, Nova Scotia, at Raymond Field for the first Touchdown Atlantic game to be played in Wolfville.[28] The series continued the following season with the Toronto Argonauts hosting the Saskatchewan Roughriders at Huskies Stadium (Saint Mary's University) in Halifax on Saturday, July 29, 2023. This was the first regular season game held in Halifax after the city hosted a pre-season match in 2005. In June 2023, the league announced the game had sold-out.[29]
The initial success of the Touchdown Atlantic games placed Moncton in the position of frontrunner for a Canadian Football League franchise in Atlantic Canada, according to commissioner Mark Cohon.[3] Moncton is also well positioned because of its centralized location in the region; a team based in Moncton would represent all three maritime provinces due to the region's small population. Moncton officials negotiated to temporarily host the Tiger-Cats for the 2013 season while Ivor Wynne Stadium was demolished and Tim Hortons Field was under construction. However, citing a desire to be closer to home, the Tiger-Cats announced they would play eight of their nine home games at nearby Guelph, with the ninth being the Touchdown Atlantic contest.[35][36]
By 2015, the potential for an expansion to the Maritimes had once again faded, in part due to Cohon's resignation and the failure to sell out the 2013 contest.[37] Focus by this point had shifted to the Northern Kickoff contest at Shell Place in Fort McMurray, Alberta; it was here, rather than in Moncton, that the league chose to host regular season games that had been displaced because of the 2015 FIFA Women's World Cup or 2015 Pan American Games. Negotiations to bring a CFL team to the Maritimes resumed under the commission of Randy Ambrosie in 2017, with Halifax and Moncton considered as potential homes for the team.[25]