Channel 60 signed on October 1, 1991, as WYVN ("Your Valley News"), with studios located in a renovated barn on Discovery Place in Martinsburg. WYVN was the second Fox affiliate in West Virginia, behind Charleston's WVAH-TV (now a Catchy Comedy affiliate). Unusually for Fox stations in the network's early years, WYVN made a commitment from the beginning to local news and public affairs programming.[3] However, owner Flying A Communications found itself in financial trouble due to the cost of the local news operation and poor ratings from competition with Washington, D.C.–based stations. Flying A Communications filed for bankruptcy in October 1992, and the station suspended newscasts in May 1993.[4]
WYVN was forced off the air when Flying A went into receivership on September 17, 1993. A sale to WUSQ-FM owner Benchmark Communications, who would have converted the station to CBS affiliate WUSQ-TV, was worked out and approved by the station's bankruptcy trustee, but fell through at the last minute; the license was instead sold to Green River Broadcasting, who returned the station to air on September 24 while it worked out a financing plan.[5][6] Having lost its Fox affiliation, WYVN soldiered on as an independent, and briefly attempted a return of local news from January through February 1994.[7][8] The station remained unable to emerge from bankruptcy; the studio and equipment were sold to its creditors on April 1, 1994, and they locked out the staff and suspended broadcasting.[6]Paxson Communications acquired the license out of bankruptcy for $1.9 million in late 1994.[9]
The station returned again on September 1, 1996, as WSHE-TV, a Paxson station that aired the company's standard infomercial format, with religious programming in some dayparts. The change was made as a clean break with the troubled history of WYVN, but also to "park" a heritage call sign that Paxson had recently removed from one of its FM stations in Miami (now WMIB).[10] The station changed its call letters to WWPX at the beginning of 1998 and became a charter member of Pax TV along with most of Paxson's other stations on August 31 of that year. It has remained with the network, later known as i: Independent Television and now known as Ion Television, ever since.
WWPX was originally a full affiliate of Pax. In 2002, it converted to a satellite of WPXW. The station could no longer afford its own staff of five master-control operators, and becoming a satellite allowed it to carry only the legal minimum of one manager and one engineer.[11]
WWPX-TV shut down its analog signal, over UHF channel 60, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition VHF channel 12, using virtual channel 60.[14]
(*) – indicates station is in one of Virginia's primary TV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of Virginia
(*) – indicates station is in one of West Virginia's primary TV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of West Virginia
(*) – indicates station is in one of Pennsylvania's primary TV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of Pennsylvania