XM Gravity Indonesia is one of the subsidiary company of the WPP Group,^{[citation needed]} the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries.^[1][2] This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.^[3]

XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia.^[4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company.^[5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.

Currently,^[when?] XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata,^[6] HokaHokaBento, Nestlé.^[7][8]