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This study aim stodetermine the effect ofservice quality dimensions as seen from five dimensionsofphysical evidence/tangible, durability/reliability, responsiveness, assurance, and empathytowards Bus Rapid Transit passengers. Inthis study, data were collectedby using question naireto 96 respondents, which aims to determine the response of the respondents toeachvariable.The analysis which is used,includevalidity test, reliability test,classic assumptions test(multicollinearity, normality, heteroscedasticity), multiple linear regression analysis, goodnessof fittest (F test, ttest, the coefficientof determination). From the result that using the regressionanalysis showed that the variables of physical evidence / tangible, durability / reliability,responsiveness,assurance, and empathy, all have positive and significant of BRT passengerssatisfaction. With the influence of 56.3% while43.7%are influenced by other variables.Keywords:service quality,customersatisfaction, mass transportation

Journal Name EkoBis ( Ekonomi & Bisnis )
Published by Universitas Islam Sultan Agung
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Location Kota semarang, Jawa tengah INDONESIA
Website ekobis| http://jurnal.unissula.ac.id/index.php/ekobis|
ISSN ISSN : 14112280, EISSN : 26854767, DOI : -,
Core Subject Economy,
Meta Subject Economics, Econometrics & Finance,
Meta DescJurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - Human Resource Management - Financial Management - Marketing Management - Operational Management - Strategic Management
PenulisUtami, Fadlilah , Ratnawati, Alifah
Subtitle Article Jurnal Ekonomi dan Bisnis Vol 17, No 1 (2016): jurnal ekonomi dan bisnis
Publisher ArticleDepartment of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang
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Scholar Googlehttp://scholar.google.com/scholar?q=%2Bintitle%3A&…
DOIhttps://doi.org/10.30659/ekobis.17.…
DOI Number DOI: 10.30659/ekobis.17.1.47-53
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