Hop House 13

Hop House 13
Type	Lager
Manufacturer	The Brewers Project
Distributor	Diageo
Country of origin	Ireland
Introduced	2015
Alcohol by volume	4.6%
Proof (US)	10
Colour	Golden amber
Flavour	Apricot and peach

Hop House 13 is an Irish lager produced by the Guinness Brewery, an Irish brewing company owned by Diageo.^[1]

Background

Hop House 13 is brewed by the Guinness Brewers Project, which also manufactures Guinness Dublin Porter, Guinness West Indies Porter and Guinness Golden Ale.^[2] The beer is named after a hop store building at St James Gate that existed in the early 20th century.^[3] It was influenced by the craft beer industry which had become successful.^[2]

Flavour

Hop House 13 is a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops.^[1]^[4]

It is described as having a fruity aroma including tastes of apricot and peach, having a full-flavoured taste that is crisp and hoppy without being bitter. It has a golden amber colour with an ivory white head. Hop House 13 is 4.1% alcohol by volume, though it can be 5% in certain markets. In the United Kingdom, it has just been downgraded to 4.6% ABV from 5% ABV.^[5]^[1]

Distribution

Hop House 13 was first produced in Ireland in 2015.^[1] It was launched with an interactive experience show which included a tour of the brewery and tasting workshops. It was a success, and the beer was ordered by numerous publicans immediately after launch.^[6] Hop House 13 was subsequently exported to the UK,^[1] and then worldwide.^[7]^[8] A year after being announced, it was available in 1,000 pubs and other licensed premises in the UK, as well as off-trade bottles being shipped in supermarkets.^[9] The beer was heavily promoted with a multi-million pound advertising campaign in 2016, including adverts on YouTube and other social media websites.^[2]^[10]

Partly as a result of strong sales of Hop House 13, sales of Guinness products in Europe increased by 2%.^[11]^[12] In 2019, Diageo announced the beer would be sold in South Korea.^[4] Diageo discontinued Hop House 13 in Great Britain in 2021 following falling sales in comparison to Guinness. ^[13] ^[14]