Pam Coy is a grocer and business owner based in Reedsburg, Wisconsin. She, alongside her father and brother, own and operate Viking Village Foods, a grocery store serving the local community that has evolved its range of services over time. The family also owns several related businesses in the community including a liquor store, gas station, and restaurant, among others.^[1]

Pam Coy worked in her father's grocery business from when she was young.^[2] Coy graduated from Reedsburg Area High School in 1982.^[3] She went to UW-Baraboo and UW-Eau Claire for two years before coming back home to take over the grocery business.^[4] Coy took over as general manager of Viking Village Foods in 1989.^[2]

Pam Coy is the owner and general manager of Viking Village Foods since 1989, taking over her father's business. She also owns and manages other retail holdings including a convenience store, car wash, and restaurant.^[5][6] Under Coy's management, Viking Village Foods has expanded several times.^[7][5] In 2003 she oversaw the move to a larger building, and most recently had a renovation in 2020^[8], which included extending its offerings to include an in-store pharmacy.^[9]

The store has participated in local events and initiatives. It has hosted summer cookouts that contributed funds to local causes such as the United Fund,^[10] and it has been involved in fundraising efforts for community projects, including support for a local splash pad.^[11] One of their events is a competition with the Baraboo store in an annual steak sandwich drive, each store raising money for their local high school athletics.^[12][7]

Pam Coy has received recognition within the grocery sector. In 2021, she was presented with the Woman Grocer of the Year Award.^[13][14][15] In 2011, she was recognized with the Excellence in Operations Award by the Wisconsin Grocers Association.^[16]